Catch Des Moines outlines budget and major upcoming events for tourism growth

The Polk County Board Staff Meeting held on May 28, 2025, highlighted significant developments in the region's tourism and event planning efforts, showcasing a robust strategy aimed at boosting local economic growth. A key focus of the meeting was the budget allocation, with 85% dedicated to sales, marketing, and sports initiatives, reflecting a strong commitment to attracting visitors and events to the area.

Upcoming events were a major topic of discussion, with the Principal Charity Classic and the Red Bull Soapbox Derby set to draw crowds in the coming days. The meeting emphasized the importance of these events in enhancing community engagement and supporting local businesses. Notably, the National Senior Games, expected to attract 12,000 to 14,000 participants, will take place in July, marking a historic first for the region.

The board reported impressive figures from the past year, having serviced 393 conventions and sporting events, with 261 directly attributed to their marketing efforts. Future bookings also look promising, with 300 new events scheduled. The Hilton downtown and the Iowa Events Center have seen significant activity, with numerous leads and events booked, underscoring the effectiveness of the region's marketing strategies.

The meeting also touched on the evolving funding model for tourism and event promotion, with discussions on potential risks and challenges ahead. As the region continues to recover from the impacts of the pandemic, the focus remains on sustaining air service and supporting local businesses through increased visitor traffic.

In conclusion, the Polk County Board's commitment to enhancing the area's appeal through strategic marketing and event planning is poised to yield substantial benefits for the community, fostering economic growth and a vibrant local culture. The board's proactive approach signals a bright future for Polk County as it positions itself as a premier destination for events and tourism.