Change Reaction launches $10M wildfire relief fund for Los Angeles communities

The Los Angeles City Council meeting on May 30, 2025, highlighted the impactful work of The Change Reaction, an organization dedicated to providing immediate assistance to individuals and families in crisis. Founded in 2019 by Greg and Jodi Perlman, The Change Reaction has transformed the landscape of charitable giving in Los Angeles by focusing on direct, personal support for those in need.

During the meeting, council members praised The Change Reaction for its innovative approach to philanthropy. The organization has established a network of over 50 hospitals, schools, and social service agencies, enabling it to deliver aid directly to those who require it most. In 2024 alone, The Change Reaction distributed over $16 million to more than 17,500 individuals and families, demonstrating its commitment to addressing urgent needs without bureaucratic delays.

Council members shared compelling stories of individuals who benefited from The Change Reaction's support. For instance, Joyce Carveo, who lost her home in a fire, received a heartfelt response and financial assistance through the organization, which she described as a life-changing experience. Similarly, Tony Roberts from Kids Club expressed gratitude for the Small Business Relief Fund that helped sustain his childcare program during challenging times.

The organization aims to assist working-class individuals who often fall between the cracks of government support systems. By providing timely help for expenses like rent, groceries, and medical bills, The Change Reaction seeks to prevent a single crisis from derailing lives.

In response to recent wildfires, The Change Reaction announced a new initiative with an initial commitment of $10 million, aiming to raise $50 million to support affected homeowners and workers. This proactive approach underscores the organization's dedication to community resilience and recovery.

The meeting concluded with personal testimonies from individuals who experienced The Change Reaction's kindness firsthand, reinforcing the organization's mission to restore hope and foster a spirit of generosity in Los Angeles. As The Change Reaction continues to grow, its model of direct giving serves as an inspiring example of how compassion can create meaningful change in people's lives.