The recent meeting of the Santa Fe Economic Development Corporation (EDC) on May 27, 2025, highlighted both successes and areas for improvement in community engagement and business support. A key discussion point was the recent participation in a local event where the EDC sponsored a booth, aimed at promoting local businesses.

During the event, over 6,000 wristbands were distributed, indicating a strong turnout. EDC representatives reported that they handed out nearly all of the 300 coupons they had prepared, which were designed to encourage attendees to visit local businesses. Feedback from businesses like Santa Fe Soap Factory and Mugshots indicated that the coupons were effective, as they began to see increased customer traffic shortly after the event.

However, concerns were raised regarding the visibility of the EDC's branding at the event. Despite paying a sponsorship fee of $1,000, some members noted that the EDC's signage was not adequately displayed, which limited their exposure. This prompted discussions about the importance of ensuring that future events provide proper recognition for the EDC's contributions.

The meeting also touched on the EDC's ongoing efforts to support local businesses through promotional activities. Members acknowledged that while the primary goal of the event was to assist local businesses, enhancing the EDC's visibility is also crucial for future sponsorships.

In addition to event discussions, the EDC reviewed updates on various projects, including the upcoming joint Fourth of July celebration with the City of Hitchcock. The event aims to foster community spirit and collaboration between the two cities, although details about vendor arrangements and activities are still being finalized.

The meeting concluded with a focus on improving communication about ongoing developments in the city, particularly regarding new businesses and construction projects. Members expressed a desire for more regular updates to keep the community informed about progress and upcoming openings, such as the anticipated Starbucks location.

Overall, the EDC's recent activities reflect a commitment to supporting local businesses while recognizing the need for better visibility and communication in future initiatives. As the EDC continues to engage with the community, these discussions will play a vital role in shaping effective strategies for economic development in Santa Fe.