City Council enhances media services with new staff and closed captioning system

The Gardner Public Welfare Committee meeting on May 30, 2025, highlighted significant advancements in local media services, particularly through the contributions of new employee Shane Brown. His dynamic approach has energized the department, allowing for expanded coverage of community events, especially those benefiting seniors who may not be able to attend in person.

Brown's role as a producer has led to increased production of sports events, including home football games and varsity basketball, showcasing the city's athletic programs. The team has also begun filming special events at the senior center, ensuring that seniors remain connected to community activities. Director Ellis noted the importance of these efforts, stating, "Our seniors are very important to us," emphasizing the commitment to inclusivity.

The meeting also addressed budgetary considerations, particularly regarding employee compensation and equipment upgrades. The committee approved a 3% salary increase for staff, including Brown and Andy, who has recently increased his hours to 20 per week. This adjustment allows Andy to qualify for city insurance, reflecting the committee's commitment to supporting its employees amid rising insurance costs.

A major topic of discussion was the proposed investment in a closed captioning system to enhance accessibility for residents, particularly the growing Spanish-speaking population in Gardner. With 35% of students in the district speaking Spanish at home, the need for bilingual services is pressing. The proposed system, costing nearly $57,000, would provide closed captioning in both English and Spanish, significantly improving communication for non-English speakers. Director Ellis highlighted the importance of this initiative for ADA compliance, stating, "It's huge for me... to make sure we're reaching all of our citizens."

The committee is also exploring the long-term sustainability of funding, as revenue from cable subscribers continues to decline due to changing viewing habits. Discussions included the potential for integrating general fund support to enhance media services and ensure continued community engagement.

In conclusion, the Gardner Public Welfare Committee is making strides in enhancing local media services, prioritizing accessibility and community connection, while navigating budgetary challenges. The anticipated outcomes of these initiatives promise to foster a more inclusive environment for all residents.