Board of Elections seeks full-time outreach specialist for year-round voter engagement

Harnett County is taking significant steps to enhance voter engagement and outreach by proposing the creation of a full-time outreach specialist position within the Board of Elections. During the Board of Commissioners Regular Meeting on June 2, 2025, officials highlighted the need for dedicated outreach efforts to improve voter registration and education, particularly in light of increasing public inquiries about elections.

Currently, outreach responsibilities are managed by administrative staff and board members, which has limited their effectiveness. The proposed outreach specialist would focus on year-round engagement, ensuring consistent communication with voters and addressing misinformation about election processes. The position is expected to cost approximately $41,000 annually, with the potential for part-time options discussed, though full-time is deemed essential for maintaining ongoing outreach efforts.

The Board emphasized that outreach is not limited to election years; it is crucial during off-seasons to build relationships with community organizations, schools, and underrepresented areas, particularly in the western part of the county. This proactive approach aims to foster trust and transparency in the electoral process, especially in a climate where public confidence in elections has been challenged.

In addition to the outreach position, the Board discussed the importance of maintaining a well-informed electorate, particularly as Harnett County continues to grow, now boasting over 90,000 registered voters. The outreach specialist would also play a key role in succession planning for the office, ensuring continuity and stability in election administration.

The proposal reflects the county's strategic goal of fostering informed and engaged citizens, with plans for various outreach initiatives, including partnerships with local libraries and community events. As the county prepares for upcoming elections, the establishment of this position is seen as a vital step toward enhancing voter participation and confidence in the electoral process.