Pitt County Schools launches ad campaign for teacher and student recruitment

The Pitt County Schools Board meeting on June 2, 2025, kicked off with an exciting announcement about new advertising initiatives aimed at enhancing teacher and student recruitment. Superintendent Dr. Lassiter highlighted the launch of a commercial campaign designed to promote Pitt County Schools as an attractive place for educators and students alike. The first commercial has already aired on local channels WITN and WCTI, showcasing the district's commitment to providing quality education and opportunities.

The initiative, spearheaded by Reggie Hines and supported by Human Resources Director Miss Jones, aims to attract more teachers and students by emphasizing the unique advantages of Pitt County Schools over other educational institutions. The board plans to alternate between commercials focused on staff recruitment and those aimed at students, ensuring a comprehensive approach to building the school community.

Following the promotional updates, the meeting transitioned to the public expression segment, where community members were invited to voice their concerns and opinions. The board emphasized the importance of respectful dialogue, outlining guidelines for speakers to ensure a constructive environment. This segment allows residents to engage with board members on issues relevant to the school district, although direct responses from the board are not permitted during this time.

As the meeting progressed, the board remained focused on fostering a positive atmosphere for both educators and students, reflecting their ongoing commitment to enhancing the educational landscape in Pitt County. The outcomes of these discussions and initiatives are expected to have a lasting impact on the community, as the district strives to meet the needs of its residents and improve educational opportunities for all.