New signage proposals approved for Raymond Opticians and vegan restaurant on Pelham Road

A significant update for local businesses emerged during the New Rochelle MAC meeting on June 4, 2025, as two new sign applications received unanimous approval, signaling a push for modernization in the area.

First up, Raymond Opticians is set to replace its aging sign with a fresh design that features a new color scheme and updated graphics. The new sign will maintain the same dimensions as the previous one, ensuring consistency in the storefront's appearance. The board noted that the old sign, which had been in place since 2006, was deteriorating and no longer met aesthetic standards. The approval reflects a commitment to enhancing the visual appeal of local businesses while preserving their established identities.

In another highlight, a new vegan restaurant at 119 Bellum Road will soon install a channel-lit sign, marking its entry into a currently vacant space. The owner emphasized the desire to bring a modern feel to the Pelham Road area, aligning with New Rochelle's ongoing revitalization efforts. The illuminated sign aims to attract attention and enhance the neighborhood's ambiance, contributing to a cohesive look among nearby establishments.

Additionally, a third application for a new signage installation at 2 Birch Street was approved, allowing for the addition of a third sign for a storage facility transitioning to a new brand. This change reflects the evolving landscape of local businesses and their need to adapt to new branding strategies.

These approvals not only signify progress for the individual businesses but also highlight New Rochelle's broader initiative to modernize and beautify its commercial districts. As these changes take shape, residents can expect a more vibrant and inviting atmosphere in their community.