Gurnee considers letter size exception for UPS logo on pylon panel

The Village of Gurnee Planning and Zoning Board convened on June 4, 2025, to discuss several agenda items, with a notable focus on signage regulations for local businesses.

The meeting began with a request from a representative of UPS, who sought an exception to the village's signage requirements. The representative explained that UPS's business standards dictate specific lettering sizes for their logos. They requested permission to use lettering that is 2 inches smaller than the village's minimum requirement of 6 inches. The representative emphasized that adhering to their standard size is crucial for brand consistency and that the logo's dimensions must fit appropriately on the proposed pylon sign.

During the discussion, it was clarified that while the lettering would be smaller, the logo itself would exceed 6 inches in height. The board members acknowledged the scaling issues presented and noted that similar requests had been made by other companies in the past. The consensus among board members was that the logo's size and visibility were important, and they expressed understanding of the request based on previous experiences with brand guidelines.

No formal vote was taken during this segment of the meeting, but the board indicated a willingness to consider the exception for UPS's signage. The discussion highlighted the ongoing balance between maintaining village standards and accommodating the branding needs of local businesses.

The meeting concluded with a reminder of the importance of addressing such requests thoughtfully, ensuring that both community standards and business needs are met. Further discussions and potential decisions regarding the signage request are expected in future meetings.