Laguna Beach Planning Commission approves Board and Brew sign permit despite design concerns

In the heart of Laguna Beach, the Planning Commission convened on June 5, 2025, to discuss a range of topics, with a particular focus on a new restaurant sign that has sparked both curiosity and debate among commissioners. The atmosphere in the room was charged with anticipation as members reviewed the proposed signage for a restaurant named "Bored and Brew," which aims to capture the essence of Southern California's beach culture.

The discussion began with questions about the design elements of the sign, particularly its unique font and the small decorative dots that some speculated might represent islands. While the design was intended to evoke a beach theme, the exact inspiration remained somewhat elusive, leading to light-hearted exchanges among the commissioners. "It looks cool, looks appealing, and just portrays the vibe of the restaurant," one commissioner noted, emphasizing the importance of an eye-catching sign to attract customers.

As the conversation progressed, concerns were raised about the sign's dimensions and the implications of local regulations on its approval. Commissioner Kellenberg expressed a desire for the restaurant to open promptly, highlighting the need for a bold sign that would draw in patrons. "My real goal here is to get this restaurant open and have it be successful," he stated, reflecting a shared sentiment among the commissioners.

The meeting also touched on broader issues regarding local regulations for formula-based businesses, which have become a contentious topic in many communities. A discussion ensued about the potential for state intervention in local governance, particularly concerning the regulation of chain restaurants. While Laguna Beach has its own set of guidelines aimed at preserving the town's unique character, the commissioners acknowledged the need for a balance between local control and state mandates.

Ultimately, the commission voted unanimously to approve the sign permit, allowing "Bored and Brew" to move forward with its plans. The decision was met with relief and optimism, as the commissioners recognized the importance of fostering a vibrant business environment in Laguna Beach. With a 14-day window for any appeals, the restaurant is now one step closer to opening its doors, promising to add a fresh flavor to the local dining scene.

As the meeting concluded, the commissioners reflected on the ongoing need to streamline processes for sign approvals, suggesting that many applications could be handled administratively to avoid unnecessary delays. This forward-thinking approach could pave the way for a more efficient planning process in the future, ensuring that Laguna Beach remains a thriving hub for both residents and visitors alike.