Marathon County officials are pushing for a significant investment in air service development, aiming to enhance regional connectivity and economic growth. During the recent Infrastructure Committee meeting, the focus was on establishing a Central Wisconsin Air Service Development Fund, with an initial request for $150,000 to kickstart a broader $500,000 initiative.

The proposal centers around a Minimum Revenue Guarantee (MRG), a temporary financial safety net designed to help airlines establish routes in smaller markets like Central Wisconsin. This funding would not come from airport sources but rather from local government contributions and community foundations. The goal is to attract new airlines and routes, particularly low-cost carriers, to improve travel options for residents.

Director Grieve emphasized the economic impact of enhanced air service, noting that a $500,000 investment could yield approximately $3 million in annual regional economic benefits. The committee discussed potential carriers, with Sun Country and Breeze Airlines identified as top targets for new routes to popular destinations like Orlando and Phoenix.

The committee's support is crucial for leveraging additional funding from Portage County and other sources. The proposed funding strategy aims to demonstrate regional commitment to airlines, which is essential for securing long-term air service. As the conversation continues, officials are optimistic that this initiative will revitalize air travel options and stimulate economic growth in Central Wisconsin.