Laredo launches Taco Trail promotion featuring nine local restaurants and community engagement

The City of Laredo CVB Advisory Committee convened on June 5, 2025, to discuss recent initiatives and events aimed at promoting local culture and tourism. The meeting highlighted the success of recent activities, including the Laredo Taco Trail and the city's 270th anniversary celebration.

The committee began by reviewing the outcomes of a recent promotional event held at City Hall and the City Hall Annex. This initiative attracted many residents who were unfamiliar with local offerings, allowing them to engage with city services while purchasing promotional items. The marketing team received commendations for effectively promoting the Laredo Taco Trail, which featured nine participating restaurants offering discounts and special rewards for customers who completed the trail.

Committee members discussed the selection process for the participating restaurants, which involved a community survey that garnered over 300 responses. The marketing team tested various taco offerings to ensure quality and engagement. Some restaurants faced challenges with the promotional stamp system, leading to discussions about improving communication and operational support for these businesses.

Additionally, the committee reviewed the recent 270th anniversary celebration, which was a collaborative effort with the Webb County Heritage Foundation. The event included various activities, a pop-up shop, and concluded with a concert at Tres Lardos Park. Despite the hot weather, the event was deemed a success, with positive feedback from attendees and representatives from the heritage foundation.

Overall, the meeting underscored the committee's commitment to enhancing local tourism and community engagement through well-organized events and effective marketing strategies. Future initiatives will continue to focus on collaboration with local businesses and community input to ensure ongoing success.