Salem Council on Aging expands services and outreach for Spanish-speaking community

The City Council Committee on Administration and Finance convened on June 9, 2025, to discuss various initiatives and updates from the Council on Aging, focusing on community engagement and service enhancements for seniors in Salem, Massachusetts.

The meeting began with a report from the Council on Aging, highlighting the organization's mission to prevent social isolation among seniors. Since relocating to the Community Life Center in September 2018, the Council has seen significant growth in programming and participation. The introduction of improved parking and transportation services has facilitated access for seniors, with approximately 1,151 rides provided monthly to medical appointments and grocery shopping.

A notable achievement discussed was the acquisition of two electric vehicles from MassDOT, aimed at modernizing transportation options for seniors. However, feedback on these vehicles has been mixed, with some seniors finding them less accommodating for mobility issues. The Council is actively working to adjust the use of these vehicles to better meet the needs of their clients.

Staffing updates were also a key focus. The Council recently hired a new transportation coordinator and a bilingual social worker, Fabiola Alvarez, to enhance outreach efforts, particularly among Spanish-speaking seniors. The social service team, now fully staffed, is addressing critical issues such as eviction and food insecurity, with an increase in congregate meals served monthly.

The meeting also addressed the "RU Okay?" wellness check program, which provides automated calls to seniors. Despite its life-saving potential, participation remains low, with only six individuals currently enrolled. Council members emphasized the need for increased promotion of this free service to encourage more seniors and their families to sign up.

Discussion continued on the importance of community outreach, particularly in engaging younger generations with seniors. Ideas included organizing intergenerational events and leveraging partnerships with local schools to foster connections between students and seniors.

Overall, the meeting underscored the Council on Aging's commitment to enhancing the quality of life for seniors in Salem through expanded services, community engagement, and targeted outreach efforts. The committee plans to continue promoting these initiatives to ensure that more seniors can benefit from the resources available to them.