Pour Into Evoca initiative scheduled for June 13 to support local businesses after water crisis

In a recent meeting of the Pottawattamie County Board of Supervisors, community leaders gathered to discuss the upcoming "Pour Into Avoca" initiative, aimed at supporting local businesses affected by a recent water shortage. Scheduled for June 13, this grassroots campaign seeks to revitalize the Avoca business community, which experienced significant sales declines—up to 75%—during the water restrictions.

Kate Gerber, public relations manager, emphasized the importance of this initiative, highlighting that the impact of the water crisis extended beyond restaurants and cafes to include salons and dental offices. With the boil order now lifted, the community is rallying to support local businesses through a day of shopping and celebration, reinforcing the message that when one community faces hardship, the entire county stands together.

The event will kick off early in the morning, with local businesses offering special promotions throughout the day. Gerber noted that while the event will not include street closures or live music, individual businesses will host sales to encourage community engagement and repeat patronage. The initiative aims not only to boost immediate sales but also to foster long-term relationships between consumers and local businesses.

The Board of Supervisors expressed their support for the initiative, recognizing the critical role that access to clean water plays in sustaining local economies. As the community prepares for this event, the hope is that it will not only aid in economic recovery but also strengthen community ties across Pottawattamie County.

In conclusion, "Pour Into Avoca" represents a proactive response to recent challenges, showcasing the resilience and solidarity of the community. As the event approaches, local leaders are optimistic about its potential to revitalize Avoca's economy and encourage ongoing support for local businesses.