[{"_1":2,"_122":-5,"_123":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,74,86,98,110],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":44,"_46":47,"_48":49,"_50":51,"_52":53,"_54":55,"_56":57,"_58":59,"_60":61,"_62":63,"_64":65,"_66":67,"_68":69,"_70":71,"_72":55,"_73":55},"mediaId",6536611,"mediaKeyId","3757960-3a3f3b122f13ad0a6e646b1b2d822eeb","parentId",3757960,"title","Moab tourism board discusses HB456 and potential bylaw changes to include municipal representation","audioSeconds",0,"startMs",5097000,"endMs","viewUrl","/Search/View?dp=1&key=3757960-3a3f3b122f13ad0a6e646b1b2d822eeb&start=5097&end=5097","thumbnailUrl","https://assets.pipeline.soar.com/3757960-3a3f3b122f13ad0a6e646b1b2d822eeb/thumbnail_5097000.jpg","articleUrl","/articles/6536611/Utah/Moab-tourism-board-discusses-HB456-and-potential-bylaw-changes-to-include-municipal-representation","mediaUrl","https://secure.pipeline.soar.com/6536611-b0a6c65ca906fc0bcd855c612ae3688e/orig.mp4?Expires=1773524603&Signature=Xwy2oqnQ3L5HhYgiLjDiXWY69UF5EHIOWzkZb7JCZKL1CmCF1T8irdyBFl2LWYZvrKUs~4n6S7pEaN10D-qrfsbxTXgYujASfSnoaTdMCPVJiqdsJB8nVpeUssnUMFAOmoR2UCa9kQlrQrP6Y66s0L-y3klQqe3ui61pGXndVoyoVeLejS07pKo3u7ymPV8X4i0N7V4r1zLqHO4wvMvFfI7QNhMHzhL2sEEDOeXIMQ6WfTurWaHsjL64qTLS2No3-dk~6wWhOPjFC~XEXkfGWGwO4gRtG3Pw3g5a~aqkZgEcvOhfQVGrAQuWHQL0bKojHcZOsFa8RHIeP33N8SZCeg__&Key-Pair-Id=KUT5TJCACFTXG","author","","date","2025-06-10T20:58:52Z","article","The Moab Tourism Advisory Board discussed draft changes to its bylaws required by Utah’s recently passed HB456 and the practical effects of adding municipal representation on the advisory board.

County staff and the county attorney reviewed the statute language. The law allows counties to add municipal representatives when a municipality generates a material share of county tourism tax revenue; the statute requires representation of a municipality’s interests but is silent on whether the municipal representative must be a voting member. The county attorney advised the board that the language reads as an appointment that “represents the interest of the municipality,” and that appointing authorities should ensure the person is formally designated by the municipality.

Board members raised governance questions including whether adding municipal representation should create an even or odd number of voting members, how to avoid conflicts of interest, and whether the board should explicitly require that municipal representatives be voting members. Several board members noted the practical benefits of closer city/county coordination and pointed out that the advisory board has previously had city liaisons.

No formal bylaw changes were adopted at the meeting. Staff said they will work with county counsel to draft specific bylaw language for a future meeting so the board can consider a formal amendment before the statute’s effective date.","mediaType","Video","parentTitle","Moab Tourism Advisory Board (MTAB)","oneSentenceSummary","Board members discussed how Utah’s HB456 affects the tourism advisory board’s composition and whether city appointees should hold voting seats; no bylaw vote was taken.","taxTitle","Grand County Boards and Commissions, Grand County, Utah","taxId",67556,"location","Utah","headline","shortSummary",{"_33":75,"_35":36,"_37":38,"_39":76,"_41":77,"_43":78,"_45":79,"_46":80,"_48":81,"_50":82,"_52":83,"_54":55,"_56":57,"_58":84,"_60":61,"_62":63,"_64":85,"_66":67,"_68":69,"_70":71,"_72":55,"_73":55},6536614,"Moab Office of Tourism presents year‑to‑date spending and projections; no board action taken",317,4479000,4796000,"/Search/View?dp=1&key=3757960-3a3f3b122f13ad0a6e646b1b2d822eeb&start=4479&end=4796","https://assets.pipeline.soar.com/3757960-3a3f3b122f13ad0a6e646b1b2d822eeb/thumbnail_4479000.jpg","/articles/6536614/Utah/Moab-Office-of-Tourism-presents-yeartodate-spending-and-projections-no-board-action-taken","https://secure.pipeline.soar.com/6536614-b94140bb570fe2168e6b442a056bd0a0/orig.mp4?Expires=1773524603&Signature=OqWX31YUzfgsQp8naqExhRe8cKS-VoVQu5r3c-3Rt7PImwZjGzkuC8uYX~yySlzanddyCZEY7BzxYgE1Z0JTZN1wqVMlwt3NBKXf5J-wuuODjH4ypVR8qx-I3aYzlbxcgMxm9ubh~tiObtLKEOgqKESE9svpvm7Kr9lu1D8PXN3LPMEwQ5lhRgf2bKE2038faUvb-mICA4BwGQ16qUClmktkn2452Oq50SRI7JXVV~vQbQy90yF0OAEkbuuGrzNhVIxw-Mwm3yhnq8mr8z1d4rZrIvlQJJkQfs61XJ5u5ieuHMvXLep-f7pP97jMBgl9P8OOJkQHEuLgD-r-4r3Slw__&Key-Pair-Id=KUT5TJCACFTXG","The Moab Office of Tourism presented a year‑to‑date spending review and projections at the June 10 meeting. Staff explained the fiscal picture, noting several large line items related to creative services and agency onboarding that may be carried into the next fiscal period.

Staff said the office had trimmed some data-tool subscriptions and delayed certain purchases while Madden’s onboarding progresses. Board members discussed possible near‑term charges (conference participation, travel week and digital buys) and urged staff to identify any items that would require approval prior to the board’s August meeting. The meeting included a discussion about a previously proposed visitor‑center restroom refurbishment and the status of related bids.

No formal motions or votes were taken on budgets at this meeting. Staff indicated they would return with clearer month‑to‑date accounting and any items requiring emergency approval could be brought to an executive‑committee meeting before the full August meeting if necessary.","The Moab Office of Tourism reviewed year‑to‑date spending, reserves and potential upcoming expenditures. Board members discussed reserves, outstanding bids and possible conference signups; no votes were required before the next meeting.",{"_33":87,"_35":36,"_37":38,"_39":88,"_41":89,"_43":90,"_45":91,"_46":92,"_48":93,"_50":94,"_52":95,"_54":55,"_56":57,"_58":96,"_60":61,"_62":63,"_64":97,"_66":67,"_68":69,"_70":71,"_72":55,"_73":55},6536620,"Moab board adopts three tax measures as short‑term indicators for 6% tourism growth goal",769,3727000,4496000,"/Search/View?dp=1&key=3757960-3a3f3b122f13ad0a6e646b1b2d822eeb&start=3727&end=4496","https://assets.pipeline.soar.com/3757960-3a3f3b122f13ad0a6e646b1b2d822eeb/thumbnail_3727000.jpg","/articles/6536620/Utah/Moab-board-adopts-three-tax-measures-as-shortterm-indicators-for-6-tourism-growth-goal","https://secure.pipeline.soar.com/6536620-bcf6053efcde3b53eaba46c28fe8004b/orig.mp4?Expires=1773524603&Signature=Tx3lYPF-Rex3hajeaR6iG6tlKxCiDf-aDFXvpCNBd-Zkebbani3BtYFXcJPYsc7b3sFrHheEZoVT5zTBMv0fze9T9Ybex0lfPh5KEPKJCtY40bl-vIllW6YoH2f0PoHrHPmbXefZ08VaSpyneAFN7hOBZJIhp8YDHXPK8S5kkFP5-5-yTsqn3xcyjwcC6Y8gF7Pc7Cego4i2F99E16QK9HjFqeWr2WVPjd8cWPNK0n4jj5txY2Ngh62otoPVB6DaLTSvYih8aLGz5uyZ1GF1O4rsPciO-kzOuM9MxDqzXLdhM27xFncYlKF4nMSS7-LbC6xOMTiIMB6kSkRcGTuZcA__&Key-Pair-Id=KUT5TJCACFTXG","The Moab Tourism Advisory Board voted June 10 to use three local tax measures as near‑real‑time indicators while staff pursues longer‑term direct‑visitor‑spend metrics. The three measures are: the city resort tax, restaurant sales tax (prepared-food sales) and the rural hospital prepared‑food sales tax.

Board members and staff said the Kem C. Gardner Institute’s direct‑visitor‑spend estimates remain the standard measure of tourism economic impact but that those estimates lag by several months. Finance staff and board members argued the selected tax series are collected monthly and provide a timelier signal to guide marketing decisions.

Discussion included technical points about smoothing seasonality (12‑month rolling totals versus month‑over‑month comparisons) and the need for both short‑term month‑by‑month monitoring and longer‑run trend analysis. The board asked staff to return with a reporting approach that includes both immediate indicators and the Gardner Institute’s standard measure.

A motion to adopt those three taxes as the office’s short‑term indicators for measuring progress on the 6% growth objective passed by voice vote; board members recorded the decision as unanimous in the transcript.","The board voted to use city resort tax, restaurant tax and the rural hospital (prepared-food) tax as near‑real‑time indicators to track progress toward a 6% tourism growth target.",{"_33":99,"_35":36,"_37":38,"_39":100,"_41":101,"_43":102,"_45":103,"_46":104,"_48":105,"_50":106,"_52":107,"_54":55,"_56":57,"_58":108,"_60":61,"_62":63,"_64":109,"_66":67,"_68":69,"_70":71,"_72":55,"_73":55},6536625,"Moab board approves Moab Office of Tourism helping promote Grand County Fair with TRT funds, pending legal review",1154,2696000,3850000,"/Search/View?dp=1&key=3757960-3a3f3b122f13ad0a6e646b1b2d822eeb&start=2696&end=3850","https://assets.pipeline.soar.com/3757960-3a3f3b122f13ad0a6e646b1b2d822eeb/thumbnail_2696000.jpg","/articles/6536625/Utah/Moab-board-approves-Moab-Office-of-Tourism-helping-promote-Grand-County-Fair-with-TRT-funds-pending-legal-review","https://secure.pipeline.soar.com/6536625-8eafa9d79b5882aa7322f64ec6b20e80/orig.mp4?Expires=1773524603&Signature=gXdCEVXc0sR1T70AcEM8VnexkJZDko3og-q7S7O1m9W2wfBK1CK0ZjuPMuo02206yZObTXL3YaFnDcAFWiePGeBFtyh9WGyopwB7HdiK0Kx3gNh2~78fc~rMr11R-hejBfxFq3H1~yKVbRS3nt1gIkgCRRmmm-PdIvyvMglcNXxH8eYXwoLSnFqYm5nZ2A7E3-AzGEFi3bW6mfJkicajzxRFM~qFzl8mpFAzMw45qcDZpJDBcsKUkN7A8GLjwYAl8Lupgtk7VNEEtmmFjPxZ~ziABn7dkNL1T11PPqGXICvXb~0bKzyiptRjk8m676XUsu6hZ~p0fOwzLSDqF0-fBA__&Key-Pair-Id=KUT5TJCACFTXG","The Moab Tourism Advisory Board voted June 10 to authorize the Moab Office of Tourism to assist promotion of the Grand County Fair using transient room tax (TRT) promotional funds, provided the county attorney confirms the expenditure is permissible under state law. The board directed staff to work with the executive committee to define the spend amount.

A presenter for the arena and county fair outlined that past fairs have drawn regional and international visitors and supplied examples where visitors planned travel around headline acts and contests. The presenter said current in‑house promotional reach is limited and showed sample audience estimates from Meta and attendance photos from prior years to illustrate out‑of‑town draw.

County Attorney Steven Stocks reviewed the statutory standard for TRT spending that the board can “establish and promote” activities that attract transient guests and said the county’s ordinance text and the statute support promotion when the activity demonstrably attracts visitors. Board members emphasized speed: the fair’s events occur in early July and staff and the marketing contractor need time to execute creative and buys.

After discussion about scope, eligibility and fairness for private events, a motion to proceed — authorizing the Moab Office of Tourism to promote the fair using TRT funds if legal review confirms eligibility and to present budget details to the executive committee — passed unanimously.

Staff and the office’s contracted PR and media partners will prepare a short promotional plan and proposed budget for executive‑committee review so the board can finalize amounts before the fair.","The board voted unanimously to let the Moab Office of Tourism assist promotion of the Grand County Fair using transient room tax funds if legal review confirms eligibility; dollar amount to be determined by the executive committee.",{"_33":111,"_35":36,"_37":38,"_39":112,"_41":113,"_43":114,"_45":115,"_46":116,"_48":117,"_50":118,"_52":119,"_54":55,"_56":57,"_58":120,"_60":61,"_62":63,"_64":121,"_66":67,"_68":69,"_70":71,"_72":55,"_73":55},6536629,"Moab board approves agency media plan and authorizes immediate spend subject to subcommittee review",1594,1222000,2816000,"/Search/View?dp=1&key=3757960-3a3f3b122f13ad0a6e646b1b2d822eeb&start=1222&end=2816","https://assets.pipeline.soar.com/3757960-3a3f3b122f13ad0a6e646b1b2d822eeb/thumbnail_1222000.jpg","/articles/6536629/Utah/Moab-board-approves-agency-media-plan-and-authorizes-immediate-spend-subject-to-subcommittee-review","https://secure.pipeline.soar.com/6536629-879a5529d2dd9ec4595e48980bcd763d/orig.mp4?Expires=1773524603&Signature=bVvBa1vGM5JPNzESx6eNaV0LKXZdyNAF4LSWNlP~PwYV5fu8Oi5hBEmHaTTR114Za~R5X3GpDUmt3AWH-b0zvKR~OHknqV~eWcWqr-nqQtlHOOZPs7Qr1JLGlPOyllCwNpLmrUi5bYBkAKozDSVptRhHC-Zub4-vyPqFaKzVfpijOHBnki1nbn5-bQmWKc3LNhdBjz6d9qGYiJtCQW1aIKMF6MlqWZZcZckPr4yQneCJ71vY5qD5CFy2XugluypDHuKuGFGNwF71YeZxhA7vhAW6STdqmDNiHhCP5AtGiJFlKj6FqeO0mMWxzmj7QznMJ8oF~cgQBlAMFQCya6GfUg__&Key-Pair-Id=KUT5TJCACFTXG","The Moab Tourism Advisory Board voted on June 10 to approve a marketing and media plan developed with agency Madden and authorized the Moab Office of Tourism to begin media spend, subject to further review by the board’s executive subcommittee.

Board Chair Laurie McFarland opened the discussion and staff introduced Madden’s creative and media strategy. Madden representatives described a four-part campaign focused on changing brand perception, extending length of stay, diversifying audiences and shifting seasonality. The plan identifies target audiences (approachable-luxury travelers, soft-adventure seekers, activity planners and arts/food/photography enthusiasts) and separates markets into Drive (Denver, Salt Lake City, Phoenix), Fly (New York, Texas, Chicago, Los Angeles, San Francisco, Philadelphia, Washington, D.C.) and a proposed test market (Dallas–Fort Worth).

Madden’s media recommendations include paid social (Meta, Pinterest), programmatic display and Google Performance Max, connected-TV placements, strategic digital out‑of‑home and OTA partnerships (Expedia, Hopper, TripAdvisor) for conversion tracking. Staff emphasized dashboards and KPIs will be used to measure performance and refine the plan.

Board members asked about timing and audience segmentation. Staff and Madden said the seasonal plan would launch mid‑June with heavier summer investment, then continue through fall and into a lighter winter program; exact start dates and spend levels were not specified in the public transcript.

A motion to approve the media plan and allow spending while the executive subcommittee reviews details passed by voice vote; board members present indicated unanimous support.

The board directed the Moab Office of Tourism and Madden to proceed with implementation, to route final tactical adjustments through the executive subcommittee, and to provide monthly performance reporting so the board can monitor progress toward the board’s strategic goals.","The Moab Tourism Advisory Board voted June 10 to approve a media plan developed with agency Madden and allow the Moab Office of Tourism to begin media spending, with the executive subcommittee to review final details.","actionData","errors"]

Article not found

Moab tourism board discusses HB456 and potential bylaw changes to include municipal representation

Moab Office of Tourism presents year‑to‑date spending and projections; no board action taken

Moab board adopts three tax measures as short‑term indicators for 6% tourism growth goal

Moab board approves Moab Office of Tourism helping promote Grand County Fair with TRT funds, pending legal review

Moab board approves agency media plan and authorizes immediate spend subject to subcommittee review