Jonesboro City Council approves Dairy Queen sponsorship for Southside Sports Complex

The Finance and Administration Council Committee of Jonesboro convened on June 10, 2025, to discuss several key resolutions impacting local sports sponsorship and traffic enforcement initiatives.

One of the primary topics was Resolution 25060, which involves a contract with Dairy Queen for the sponsorship of a softball field at the Southside Softball Complex. The committee clarified the contract details, confirming that Dairy Queen would sponsor the field for a total of $7,500 over five years, equating to $1,500 annually. There was a discussion about ensuring the title of the resolution accurately reflected the sponsorship agreement, which was amended accordingly. Committee members expressed the importance of evaluating the value of such sponsorships, especially given the city's growth and increased community engagement.

Additionally, the committee reviewed Resolution 25064, which authorizes the city to apply for funding from the Arkansas State Police for the FY 2026 Selective Traffic Enforcement Program. The total project cost is estimated at $156,028.75, with the city requesting $103,608.75 in funding and committing to a local match of $52,420 through in-kind services. This program aims to enhance traffic law enforcement, focusing on seat belt use, speeding, and distracted driving, while also providing 125 child safety seats. The committee highlighted the success of previous grants in improving community safety and expressed support for the application.

The meeting concluded with a motion to forward both resolutions to the full council for further consideration. The discussions underscored the committee's commitment to enhancing local sports facilities and ensuring public safety through effective traffic enforcement initiatives.