McLean County is set to enhance community awareness of mental health services through a new multimedia advertising campaign, following a recent Executive Committee meeting. The committee approved contracts totaling $40,950 with Hawk Transit Advertising to promote local mental health resources, including a focus on crisis services.

The initiative, presented by Ms. Landreth, aims to reduce emergency room visits by highlighting available in-person services. The campaign will utilize Connect Transit buses for advertisements, featuring wraps that promote behavioral health urgent care and other crisis services. Notably, the advertisements will be available in both English and Spanish, ensuring broader accessibility for the community.

This campaign is part of the Mental Health Action Plan, which prioritizes public awareness and effective use of mental health services. By leveraging public transit as a platform for outreach, McLean County officials hope to inform residents about critical resources, including the 988 crisis hotline and local services provided by organizations like BrightPoints Scribe Nursery Services.

The committee's decision reflects a commitment to improving mental health support in the community and underscores the importance of accessible information for residents in need. As the campaign rolls out, officials anticipate a positive impact on community health and well-being.