Planning Commission approves new signage for Endeavor Health's immediate care center

The Village of Hinsdale's Plan Commission meeting on June 13, 2025, focused on several sign permit applications that could significantly impact local businesses and their visibility in the community.

One of the key discussions revolved around a rebranding effort for a medical spa, which included a proposal to increase the size of their signage. The new sign would feature letters that are nearly double the size of the previous ones, aimed at improving readability. While some commissioners expressed concerns about the trend of larger signage in the area, the proposal was ultimately approved, emphasizing the need for clear identification of services offered, particularly in the health and wellness sector.

Another notable application was from Pronto Italian Sandwiches, which sought to replace an existing sign with one of the same size and lighting. The commission discussed the allocation of signage space between two businesses in the same building, ensuring that both parties were in agreement about the proposed changes. The sign was approved with a stipulation to adjust the lighting to a warmer tone, addressing concerns about brightness and visual clutter in the area.

Additionally, Endeavor Health requested approval for three signs for their immediate care center, citing the need for visibility from multiple directions due to the building's layout. While some commissioners questioned the necessity of a third sign, they acknowledged the importance of clear wayfinding for urgent care services. The discussion highlighted the balance between adequate signage for safety and the potential for visual clutter in the community.

Overall, the meeting underscored the commission's commitment to supporting local businesses while also considering the aesthetic and functional aspects of signage in Hinsdale. The decisions made are expected to enhance the visibility of essential services, contributing to the overall accessibility and appeal of the village.