Weber School District rebrands online program to Innovation Online for statewide reach

Weber School District is set to launch its newly named online education program, "Innovation Online," this August, following a unanimous recommendation from the Board during their meeting on June 11, 2025. This decision comes after a survey revealed strong support among stakeholders for the name change, with 99% of respondents favoring "Innovation Online" over the previous names, "Weber Online 7-8" and "Weber Online 9-12."

The name change aims to broaden the program's appeal beyond Weber County, positioning it as a statewide option for middle and high school students. The current branding was seen as limiting, potentially discouraging students from other districts from enrolling. The feedback highlighted that a more general name would enhance marketability and attract a wider audience.

The Board discussed the implications of the name change, noting that it aligns with the district's mission and reflects the innovative spirit of the program. The transition to "Innovation Online" is expected to facilitate the inclusion of asynchronous grade courses in the future, further expanding educational offerings.

Enrollment for the program will open this August, with no fees for in-district students, while out-of-district students will incur a nominal course fee. This initiative is part of the district's commitment to providing comprehensive educational services to its students, aiming to keep them within the Weber School District rather than seeking alternatives elsewhere.

The Board expressed excitement about the new direction and the potential for increased enrollment, emphasizing the importance of effective advertising to promote the program statewide. As the district prepares for this launch, it aims to ensure that all students have access to quality online education that meets their needs.