New York legislators push for updated consumer protection against deceptive business practices

The New York State Senate convened on June 13, 2025, to discuss a significant piece of legislation aimed at enhancing consumer protection laws in the state. The proposed bill seeks to update the existing Unfair and Deceptive Acts and Practices (UDAP) statute, which has not been revised since 1980. Advocates argue that the current law is outdated and insufficient to protect consumers from deceptive business practices, particularly affecting new homeowners and small business owners.

Senator Comrie, the bill's sponsor, emphasized the need for reform, stating that over 32 states have already updated their consumer protection laws. The proposed legislation aims to define unfair practices more clearly, allowing the Attorney General to take action against businesses that cause substantial injury to consumers. This includes practices that are likely to cause harm and are not reasonably avoidable by the consumer.

Key discussions during the session highlighted concerns about the bill's potential impact on businesses. Some senators expressed apprehension that the legislation could lead to frivolous lawsuits and create a burdensome regulatory environment for small businesses already struggling in New York's challenging economic landscape. Critics argued that the definitions of "unfair," "deceptive," and "abusive" practices are vague and could lead to subjective interpretations, potentially harming businesses without clear evidence of wrongdoing.

Supporters of the bill countered that the Attorney General would not pursue frivolous cases and that the legislation is designed to protect vulnerable consumers, particularly immigrants and those new to the marketplace, from being exploited by unscrupulous businesses. They stressed that the bill would empower the Attorney General to act decisively against clear cases of consumer harm.

As the debate unfolded, questions arose regarding the Attorney General's authority under the new law, including the ability to initiate actions without a formal complaint and the implications for businesses operating outside New York that engage with New York consumers. The bill aims to provide a framework for addressing deceptive practices while ensuring that consumers have recourse against unfair treatment.

In conclusion, the proposed updates to New York's consumer protection laws reflect a growing recognition of the need for stronger safeguards in an evolving marketplace. However, the discussions revealed a divide between those advocating for consumer rights and those concerned about the potential consequences for businesses. As the Senate continues to deliberate, the outcomes of this legislation could significantly shape the landscape of consumer protection and business regulation in New York State.