[{"_1":2,"_100":-5,"_101":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,76,88],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},"mediaId",6651109,"mediaKeyId","3805234-33b062e5f937f888a883c8cc298c5b36","parentId",3805234,"title","Chamber briefs board: repeat visitors surge, website traffic tops 100,000 as tourism push shifts to drive markets","audioSeconds",2683,"startMs",111000,"endMs",2794000,"viewUrl","/Search/View?dp=1&key=3805234-33b062e5f937f888a883c8cc298c5b36&start=111&end=2794","thumbnailUrl","https://assets.pipeline.soar.com/3805234-33b062e5f937f888a883c8cc298c5b36/thumbnail_111000.jpg","articleUrl","/articles/6651109/New-York/Chamber-briefs-board-repeat-visitors-surge-website-traffic-tops-100000-as-tourism-push-shifts-to-drive-markets","mediaUrl","https://secure.pipeline.soar.com/6651109-0e8a86a6701161c18142b2933be0b50b/orig.mp4?Expires=1775833093&Signature=FmhFU8thyGznX0QRq8-TiFCJjH8g5KOv4JCP~ikD6uXfS7axljClrFTW5TCkzVpPM0RRs5BXIE6RT1FuFV0NLQygTWBToELbaUDcqyNLGP6rr9dSebOYTBFaHhe9uLIs9WD~nvCyPCJvXpMOuAlpYUWP6dCDxNA93YZ6kttg4pqnWLr9WDp~ge15ghISJChDuTd79BnOAXwt2pvfPla988Ft1-TLMv6dCxfHYSyURwgdsS0ljdWQdxvPoNbMrnQsNqxBiypAMvgS7jv~y7fZlInRbZse5txs5V3mr9Hon9zFIds23gEEofk1WLiT7WeWrbjcjABNlDYnlOuJL2AW~g__&Key-Pair-Id=KUT5TJCACFTXG","author","Seneca County, NY","date","2025-06-11T11:40:09Z","article","Jeff Shipley and Sam Masline of the Seneca County Chamber of Commerce delivered the tourism promotion agency’s quarterly report to the Seneca County Board of Supervisors on June 10, focusing on recent visitation trends, marketing performance and several new initiatives to boost overnight stays.

Shipley said overall overnight visitation through May 2025 is down slightly compared with 2024, but the county’s in‑state repeat‑visitor rate has risen markedly: \"Our repeat traffic is 54.7 measured through the first 5 months of 2025,\" he told the board, compared with 39.1 percent for the same period in 2024. He attributed the increase to a strategic shift in advertising toward nearer “drive markets” and to encouraging repeat visitation.

The chamber reported that discoverseneca.com exceeded 100,000 pageviews in April — the earliest in the year that milestone has been reached in the TPA’s records — and that digital advertising campaigns are producing cost‑per‑clicks generally in the $0.35–$0.46 range. Shipley said the chamber maintains a newsletter list of more than 25,000 opted‑in addresses and is planning a conversion study (in partnership with a university) to measure visitor spending and other outcomes from email campaigns; the larger conversion study was postponed until more data are collected through December 2025.

On visitor geography and attractions, Shipley presented cell‑phone geofence data showing Syracuse, Rochester and Buffalo as the top in‑state origin markets and listed the five most visited locales (January–May 2025) as Cayuga‑Seneca Canal, Del Lago Casino, Waterloo Premium Outlets, the Canal Trail, and Sampson State Park. The chamber reported the Canal Trail is typically among the county’s top five visitor destinations and that average time on the trail is about 2.5 hours.

Shipley outlined initiatives the chamber has advanced this quarter:

- Accessibility mapping with Wheel the World: the chamber is subsidizing mapping for 23 properties (about $1,000 per property) so those properties appear on Wheel the World’s accessibility travel platform and related state and regional listings.

- Erie Canal 200 and \"Treasures Along the Erie Canal\" app: programming and an app populated with Seneca County assets are in production for the canal’s bicentennial events.

- Haunted‑history programming and a planned haunted history trail and related collateral pieces.

- Video and public‑relations activity, including partnerships with I Love New York and travel writer visits (example program: Brave Women FLX), and a regional outdoors campaign launching June 25 at the Finger Lakes Welcome Center. Shipley said the outdoor campaign is a multi‑county initiative that produced six videos to market the Finger Lakes region.

Shipley called out several upcoming and recurring events the chamber will support, including Cycle the Erie (scheduled to bring roughly 800 riders through the area in mid‑July), a regional outdoor campaign kickoff on June 25, and a chamber business after‑hours event at the Finger Lakes Regional Airport on June 18.

Board members asked about data and measurement. A supervisor asked whether campgrounds were included in overnight visitation statistics; Shipley said the overnight metric did not capture campground stays in the same way as tracked hotel/motel stays. On asking whether the chamber can do conversion studies tying ad spend to visitor spending, Shipley said a full conversion study requires more budget and data collection; the chamber will conduct one for its email newsletter campaign beginning in December 2025.

Shipley and Masline offered printed maps and visitor collateral to board members and invited supervisors to the June 25 regional campaign event. The presentation closed after approximately an hour and a half of discussion and questions from supervisors.","mediaType","Video","parentTitle","Seneca County Board of Supervisors will hold their June board meetings.","oneSentenceSummary","Jeff Shipley and Sam Masline of the Seneca County Chamber of Commerce told the Seneca County Board of Supervisors on June 10 that in‑state repeat visitors increased to 54.7 percent in the first five months of 2025 while overall overnight visitation is down slightly; the chamber reported discoverseneca.com exceeded 100,000 pageviews in April and outlined new accessibility and regional marketing initiatives.","taxTitle","Seneca, New York","taxId",53220,"location","New York","headline","","shortSummary",{"_33":77,"_35":36,"_37":38,"_39":78,"_41":79,"_43":80,"_45":81,"_47":82,"_49":83,"_51":84,"_53":85,"_55":56,"_57":58,"_59":86,"_61":62,"_63":64,"_65":87,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6651114,"Seneca County adopts Local Law No. 2 of 2025 renewing hotel-motel occupancy tax",4364,60000,4424000,"/Search/View?dp=1&key=3805234-33b062e5f937f888a883c8cc298c5b36&start=60&end=4424","https://assets.pipeline.soar.com/3805234-33b062e5f937f888a883c8cc298c5b36/thumbnail_60000.jpg","/articles/6651114/New-York/Seneca-County-adopts-Local-Law-No-2-of-2025-renewing-hotel-motel-occupancy-tax","https://secure.pipeline.soar.com/6651114-23174299ff7a7395bf9e97bf96a0d7d0/orig.mp4?Expires=1775833093&Signature=oj7UmQPPqyB4NXu3iZwW3~iC9FBa2Wlz3NIYUe-yBtBOJc5rn-FxOADT1GfDVmUJeCgqOT0IH52GtS6-UUMWnWLy7MPDWr~mW8mukjDM5zL3uuuF4Ld5QZJKdoeZf0BbuWxNx6Y0CYnn3s5r1uzGj80sDEpZONx34DDD35HjiWj~uzgLHvGIJkC8v2QxJRxCtujsfiQeBu4S8DQ~PxHE6eieFgXCI2o3ssIagTODXzEuNiUoUaGwYc52OOfy4IF6y9N6Yv738F6StjljSlohuz7-HzYvnr16IYp-J~e-M7WtL9zaimssethkPz71X9fRNAsKVGT-FCz2URhLRMq8DA__&Key-Pair-Id=KUT5TJCACFTXG","Seneca County Board of Supervisors voted Tuesday to adopt Local Law No. 2 of 2025, the Seneca County Hotel-Motel Occupancy Tax, following a short public hearing that produced no public testimony.

The board opened the public hearing on the proposed local law, took public comment (none was offered), and then closed the hearing before moving to adoption. A motion to open the hearing was made, seconded and carried. A later motion to close the public hearing was also made, seconded and carried. The board then voted to adopt the local law. The board recorded the final outcome as carried; no roll-call vote with named yes/no tallies was provided in the transcript.

Supervisor Shipley noted during final consideration that the rate under consideration is the original 3% levy that the county has reintroduced on the periodic cycle: \"this is the original 3% that we have, reintroduced every 3 years,\" he said.

The adoption was presented on the meeting agenda as item 33: \"Adopt Local Law 2 of 2025, the Seneca County Hotel Motel Occupancy Tax 2025.\" The transcript records the motion, a second and the chair calling for the ayes before stating \"Carried.\" The hearing and adoption occurred in the same meeting; no written public comments or additional conditions were recorded on the transcript.

The board did not discuss specific allocations or changes to the tax rate during the public hearing recorded in the transcript. The transcript does not specify implementation dates or administrative details for the new local law.

The local law replaces or renews the county's existing hotel-motel occupancy levy consistent with past practice; the board did not record any separate amendment to the text during the meeting.

Copies of the local law and any implementing resolutions or administrative instructions were not included in the meeting transcript and are therefore not described here.","After a brief public hearing with no speakers, the Seneca County Board of Supervisors adopted Local Law No. 2 of 2025, the Seneca County Hotel-Motel Occupancy Tax, during its June 10 meeting; the motion carried with no recorded roll-call breakdown.",{"_33":89,"_35":36,"_37":38,"_39":90,"_41":91,"_43":92,"_45":93,"_47":94,"_49":95,"_51":96,"_53":97,"_55":56,"_57":58,"_59":98,"_61":62,"_63":64,"_65":99,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6651104,"Board approves routine budget amendments, contracts and appointments; Section 32 settlement carries with one abstention",2171,3359000,5530000,"/Search/View?dp=1&key=3805234-33b062e5f937f888a883c8cc298c5b36&start=3359&end=5530","https://assets.pipeline.soar.com/3805234-33b062e5f937f888a883c8cc298c5b36/thumbnail_3359000.jpg","/articles/6651104/New-York/Board-approves-routine-budget-amendments-contracts-and-appointments-Section-32-settlement-carries-with-one-abstention","https://secure.pipeline.soar.com/6651104-7e211b59afa40610be10f1b65941b057/orig.mp4?Expires=1775833093&Signature=NW0o0kcTOzU7yu-XKX84HfwFoaq87II1Abk7lHSxfU4BgVkZ8c030QV4lbSDFrRayBGFV01F~7vHVa37fHtZSI0dv3VqcfWXXaIQNSa7ezg0onVOYMG3Va3GkZATQt9XUcQkZocLF6RTpxF0TBnzt~J3H-klcqNQLfUYEDIPcxPHNxvPDUM9jpdILpqawVdzM6HmOJazGYDkUhgiNcL~11YBlDfaUoyJ0PerZdor4UqMOOTjqbH0XaPwfBIIhzZkWk3-2gpq33kdc5cNnWvDJtab1eRw23i8gXRzwGJilFHWGnPgwiamsplSZCU0f3Qb2kc6SJmXaKAuNwbc6gcQNw__&Key-Pair-Id=KUT5TJCACFTXG","The Seneca County Board of Supervisors completed a series of routine and project actions during its June 10 meeting, approving budget amendments, contracts, grant acceptances and appointments across county departments. Below is a summary of each action taken as recorded in the meeting transcript; motions were moved, seconded and recorded as carried unless otherwise noted.

Votes at a glance (agenda item — brief description — outcome):

- Item 12 — Authorize the finance department to pay the mortgage tax. — Carried.
- Item 13 — Amendments to the 2025 county budget for mandated mental health stay. — Carried.
- Item 14 — Authorize agreement with 3 plus 1 and budget amendment. — Carried.
- Item 15 — Amend 2025 budget for OFA renovation and 3 Bears Cupola (amendment added for gifts/donations of $27,540.50). — Carried as amended.
- Item 16 — Amend 2025 budget for water and sewer repairs and maintenance. — Carried.
- Item 17 — Authorize two‑year contract extension with NYS Department of Health for rabies control program grant. — Carried.
- Item 18 — Award bid for county highway striping. — Carried.
- Item 19 — Authorize implementation and funding for Bridge New York project (County Road 136A/Mill Street). — Carried.
- Item 20 — Authorize implementation and funding for another Bridge New York project (CR 119 over 10%). — Carried.
- Item 21 — Authorize agreement for makeup air unit replacement at the law enforcement center. — Carried.
- Item 22 — Contract amendment with Streeter Associates for additional work on 3 Bears Cupola rehab and related budget amendment. — Carried.
- Item 23 — Award RFP for on‑demand architectural services to John Snyder Architects and Barton & Majidis. — Carried.
- Item 24 — Authorize operation and maintenance agreement for Veterans Memorial Cemetery (Christopher Roberts). — Carried.
- Item 25 — Revise travel policy (policy 1.409). — Carried.
- Item 26 — Abolish psychiatric social worker and create/fill mental health clinical therapist position. — Carried.
- Item 27 — Authorize agreement with NCA Comp Inc. for administration of self‑insured workers’ comp. — Carried.
- Item 28 — Adopt policy 101.514 active shooter preparedness and response training. — Carried.
- Item 29 — Create and fill full‑time speech language pathologist position and approve hiring above start rate. — Carried.
- Item 30 — Create and fill full‑time physical therapist position and approve hiring above start rate. — Carried.
- Item 31 — Authorize agreement with Millennium Strategies LLC for consulting and grant writing and related 2025 budget amendment. — Carried.
- Item 32 — Permit use of county roads for Muscleman Triathlon. — Carried.
- Item 33 — Adopt Local Law No. 2 of 2025, Seneca County Hotel‑Motel Occupancy Tax. — Carried (see separate article).
- Item 34 — Motion to send water & sewer resolution back to committee for June 24 meeting. — Carried (returned to committee).
- Item 35 — Authorize intermunicipal agreement with Monroe County for medical examiner services (autopsies). — Carried.
- Item 36 — Accept 2025 New York State Canal Corporation grant for marine patrol service ($440,000). — Carried.
- Item 37 — Approve purchase of six portable radios and related equipment for sheriff’s department. — Carried.
- Item 38 — Appoint Kevin Colton and Harriet Haines to County Planning Board. — Carried.
- Item 39 — Amend the Grow Seneca grant program guidelines. — Carried.
- Item 40 — Approve Tourism Promotion Development grant funds for Interlaken Fire Department. — Carried.
- Additional motions — Procedural motions including a Rule 29 motion for pending business and moving into a meeting with invited members and expected action were recorded and carried.

Separate recorded settlement vote: The board \"authorizes a full and final Section 32 settlement.\" The motion carried with one recorded abstention: Supervisor Jeffrey Trout abstained; no other named no votes were recorded in the transcript.

Most items were routine approvals with no extended debate recorded in the transcript. Where the transcript includes brief follow‑up questions (for example, on contract scopes, project start windows for Bridge NY awards, or whether campground stays are captured in visitation statistics), board members asked for follow‑up outside the motions or asked department staff to provide additional detail.

Where the transcript lists no mover/second names or no roll‑call tallies, the meeting minutes recorded only the procedural confirmation \"All in favor? Aye. Opposed? Carried.\"","At its June 10 meeting the Seneca County Board of Supervisors approved a broad set of motions including budget amendments, contract awards, appointments and grant acceptances. A full list of agenda motions and outcomes is provided below; one abstention was recorded on a Section 32 settlement.","actionData","errors"]

Article not found

Chamber briefs board: repeat visitors surge, website traffic tops 100,000 as tourism push shifts to drive markets

Seneca County adopts Local Law No. 2 of 2025 renewing hotel-motel occupancy tax

Board approves routine budget amendments, contracts and appointments; Section 32 settlement carries with one abstention