Visit McKinney promotes tourism as economic driver in community strategy

The McKinney Economic Development Corporation (MEDC) meeting on June 17, 2025, highlighted the vital role of tourism in driving economic growth and community engagement in McKinney. A key focus was the collaboration between Visit McKinney and the MEDC, emphasizing how attracting visitors can lead to long-term investments in the city.

Visit McKinney's presentation underscored the concept that a visit can transform into a permanent investment, with many newcomers discovering the city through events and tourism. The data presented revealed that in 2024, visitors contributed approximately $301 million to the local economy, supporting around 2,200 jobs in the tourism sector. This influx of visitors also generated $14.2 million in local sales tax revenue, which helps alleviate the tax burden on residents.

The meeting stressed the importance of a collaborative approach among various city departments to enhance McKinney's appeal as a destination. The synergy between tourism and economic development was highlighted as essential for creating a vibrant community that attracts both residents and businesses. The presentation noted that successful tourism efforts not only bring in revenue but also foster a sense of community pride and identity.

In addition to tourism, the meeting touched on McKinney's growing reputation as a hub for sports and events, with recent successes including hosting the Billie Jean King Cup and the NCAA D2 National Football Championship. These events not only draw visitors but also showcase McKinney's facilities and hospitality.

As McKinney continues to evolve, the MEDC and Visit McKinney are committed to leveraging data-driven strategies to attract more visitors and enhance the city's offerings. The collaborative efforts are seen as a model for other cities, with McKinney being recognized for its effective partnerships in promoting tourism and economic development.

In conclusion, the discussions at the MEDC meeting reflect a clear vision for McKinney's future, where tourism serves as a catalyst for growth, community engagement, and economic vitality. The ongoing collaboration between city departments aims to ensure that McKinney remains a welcoming destination for visitors and a desirable place for residents and businesses alike.