CEO advocates for cannabis reform and criticizes billboard regulations in Boston

The Joint Committee on Cannabis Policy convened on June 17, 2025, to discuss critical issues surrounding cannabis regulations in Massachusetts. A significant focus of the meeting was on the impact of delivery regulations on social equity companies and the broader implications of cannabis advertising, particularly billboards.

One committee member expressed strong concerns about current delivery regulations, arguing that they disproportionately punish social equity businesses. The member highlighted that individuals can grow cannabis at home or purchase it from retail stores outside their communities, which may ban retail sales. They emphasized that if communities choose not to engage with cannabis, residents should still have the right to order it for personal use, including in hotels.

The discussion also touched on the perceived overregulation of cannabis, comparing its treatment to hazardous substances. The member criticized the state's approach, suggesting that cannabis should not be treated with the same level of caution as dangerous materials. They called for a reevaluation of regulations that hinder the cannabis industry, arguing that the focus should be on impairment in the workplace rather than outright bans on cannabis possession.

Another contentious topic was the regulation of cannabis advertising, particularly billboards. The member argued that concerns about youth exposure to cannabis advertising should be addressed through education rather than restrictions. They pointed out that unlike liquor stores, cannabis retailers do not allow minors inside, and they questioned the hypocrisy of those who advocate for strict cannabis regulations while potentially having unsecured alcohol at home.

The member also raised constitutional concerns regarding proposed billboard regulations, citing a legal precedent that prohibits viewpoint discrimination in advertising. They warned that the state could face legal challenges if it attempts to regulate cannabis advertising based on content rather than format.

In conclusion, the meeting underscored the ongoing debate over cannabis regulations in Massachusetts, particularly regarding social equity, advertising, and the balance between public health and personal freedom. The committee's discussions reflect a growing recognition of the need to adapt regulations to support the evolving cannabis industry while addressing community concerns.