Massachusetts lawmakers discuss cannabis billboard regulations and youth exposure risks

The Massachusetts Joint Committee on Cannabis Policy convened on June 17, 2025, to discuss pressing issues surrounding cannabis advertising and its impact on youth. A significant focus of the meeting was Senate Bill 94, which aims to regulate cannabis advertising, particularly in areas frequented by children and teenagers.

Advocates for the bill highlighted concerns about the visibility of cannabis billboards near schools and bus stops, arguing that such advertising could influence young minds. One speaker pointed out that while cannabis marketing promotes a positive image, the warnings about its use are often difficult to read, especially for drivers on highways. This raises questions about the appropriateness of cannabis advertising in public spaces where children are present.

The discussion also touched on the broader implications of cannabis marketing, drawing parallels to existing restrictions on tobacco and alcohol advertising. Advocates emphasized that just as there are strict regulations for tobacco and alcohol to protect public health, similar measures should be applied to cannabis. They argued that limiting exposure to cannabis advertising is a necessary step to prevent youth use and to prioritize public health over profit.

Committee members engaged in a dialogue about the ownership of billboards and the effectiveness of current regulations. Some expressed skepticism about the Cannabis Control Commission's (CCC) responsiveness to complaints regarding inappropriate advertising placements. Despite reports of problematic billboards, no enforcement actions have been taken to remove them, raising concerns about the effectiveness of the current regulatory framework.

In contrast, business representatives, such as Michael Marinaro, CEO of POTA bloom, voiced opposition to the proposed advertising restrictions. They argued that cannabis businesses should not face stricter advertising limitations than alcohol companies, emphasizing the importance of advertising for attracting customers.

As the committee continues to deliberate on these issues, the outcomes of this meeting could significantly shape the future of cannabis marketing in Massachusetts, particularly in relation to youth exposure and public health considerations. The discussions reflect a growing recognition of the need to balance business interests with community health and safety.