Cannabis control commissioners reject billboard advertising due to youth health concerns

In a recent meeting of the Joint Committee on Cannabis Policy in Massachusetts, significant concerns were raised regarding the impact of cannabis advertising, particularly billboard advertising, on youth. The discussions highlighted a consensus among cannabis control commissioners that there is no acceptable path forward for outdoor advertising of cannabis products in the state.

The committee emphasized that allowing any form of billboard advertising could expose tens of thousands of children and teens to cannabis marketing, a situation that has persisted since the legalization of recreational cannabis in 2017. The meeting referenced a robust body of scientific literature indicating that exposure to cannabis advertising can shape attitudes towards marijuana and potentially increase usage among adolescents. This aligns with previous research on the effects of advertising for alcohol and tobacco, underscoring the need for stringent regulations similar to those already in place for these substances.

One speaker pointed out that despite having access to extensive data over the past decade, no significant action has been taken to regulate cannabis advertising. The speaker expressed concern over the mental health risks associated with high THC levels in cannabis products, citing studies that link high doses to acute episodes of psychosis and other serious psychiatric conditions. They noted that while prescribed cannabis medications come with warnings about potential adverse effects, similar warnings are not provided for recreational cannabis products, which can contain significantly higher THC levels.

The meeting concluded without immediate resolutions, but the discussions underscored the urgent need for policymakers to address the public health implications of cannabis advertising and the potential risks associated with high THC consumption. As Massachusetts continues to navigate the complexities of cannabis regulation, the committee's findings may prompt further scrutiny and action in the coming months.