Goodyear council explores tourism growth through new sports and recreation facilities

In a recent Goodyear City Council work session, officials discussed the city's potential to enhance its tourism appeal through strategic development, particularly focusing on sports and recreational facilities. The meeting highlighted the need for Goodyear to address existing gaps in amenities and infrastructure to position itself as a competitive tourism destination.

City representatives emphasized the importance of acknowledging current challenges while exploring opportunities for growth. They identified five key pillars for tourism development: sports, outdoor recreation, arts and culture, shopping and dining, and hospitality and events. These areas are seen as interconnected, capable of fostering a vibrant year-round visitor economy.

Interim Parks and Recreation Director David Side presented the potential for sports tourism, citing the success of Goodyear Ballpark, which attracts over 350,000 visitors annually. He noted the city's opportunity to develop additional multi-sport facilities that could host tournaments, thereby boosting local economic activity through increased hotel stays and dining.

A significant focus of the discussion was the I-10 Basins, land acquired by the city over a decade ago with the intent of creating recreational amenities. Deputy City Manager Justin Fair provided an update on the feasibility study commissioned to evaluate the potential of these basins for development. While initial estimates for full development costs reached approximately $64 million, the city is exploring public-private partnerships to alleviate financial burdens.

Council members expressed a mix of enthusiasm and caution regarding the project. Some highlighted the need for careful financial planning, given the city's existing budgetary commitments. Others underscored the potential economic benefits of attracting sports events, particularly soccer tournaments, which could draw visitors and generate revenue.

The council plans to revisit the topic in the fall, aiming to integrate the findings from the feasibility study into the city's strategic planning. As discussions continue, the city remains open to partnerships that could facilitate the development of these recreational facilities, with the goal of enhancing Goodyear's appeal as a destination for both residents and visitors alike.