Scottsdale tourism campaign generates over 9M impressions and 78K hotel room nights

Scottsdale's Tourism Development Commission is celebrating a successful season, with impressive metrics highlighting the city's growing appeal as a travel destination. During a recent meeting, Rachel, a representative from the commission, reported that their summer campaign generated over 288,000 page views and an astounding 9.2 million impressions, thanks in part to strategic partnerships with influential publications like The Skin, which targets affluent millennial families.

The commission's efforts included hosting media events, such as a recent collaboration with Porter Airlines to promote new flights to Toronto, which has already resulted in published coverage. Rachel emphasized the importance of these partnerships, noting that while immediate results can be seen with influencers and television coverage, magazine features often take longer to materialize.

In addition to digital outreach, the commission has successfully engaged with the sports community, particularly through activations related to spring training and partnerships with teams like the San Francisco Giants and Colorado Rockies. These initiatives not only promote Scottsdale but also create memorable experiences for visitors.

The convention sales team has also exceeded expectations, achieving 138% of their goals and securing 26% more meetings compared to last year, translating to approximately 78,000 additional room nights for local hotels. This surge in interest from the meetings market signals a robust recovery and growth trajectory for Scottsdale's tourism sector.

As the commission looks ahead, they are optimistic about meeting all performance standards by the end of the fourth quarter, with plans to provide a comprehensive year-end report in the coming months. The positive feedback from the commission members underscores the successful strategies implemented to enhance Scottsdale's visibility and attractiveness as a premier travel destination.