Coppell Planning Commission approves Victory at Coppell hotel's detailed development plan

A significant development is underway in Coppell, Texas, as the City Council has approved the planning for a new 131-room TownePlace Suites hotel. This decision, made during the Planning and Zoning meeting on June 18, 2025, marks a pivotal step in the ongoing transformation of the area along South Beltline Road.

The 16.766-acre tract, which stretches from Dividend Drive to Hackberry Road, has been earmarked for a mix of retail, restaurant, and hotel spaces. The approval of the concept plan last year set the stage for this latest proposal, which includes a detailed plan for the hotel on Lot 7 R2. The hotel will feature a five-story structure with amenities such as a lobby, meeting space, and an outdoor pool.

City staff recommended the approval of the project, highlighting that it aligns with the overall development goals for the site. The hotel is expected to cater primarily to corporate travelers, with a shuttle service to DFW Airport, which influenced the decision to grant a parking variance. While 146 parking spaces are required, only 132 are proposed, a request that was supported by the council based on similar past approvals for nearby hotels.

The council's unanimous vote reflects a growing trend in Coppell, where hotel developments are on the rise. Currently, five hotels are operational, with two under construction and several others in the pipeline. The TownePlace Suites is anticipated to enhance the local hospitality landscape, contributing to the area's economic growth.

As construction is set to begin, the city looks forward to the positive impact this development will have on the community, providing both lodging options and potential job opportunities. The next steps will involve detailed engineering reviews and compliance with city regulations before the project can move forward.