Apple Chevrolet celebrates 50 years in Tinley Park and wins dealer of the year

In the heart of Tinley Park, a legacy of resilience and community spirit shines brightly at Apple Chevrolet, a dealership celebrating its fiftieth anniversary this year. Nestled at 8585 West 159th Street, Apple Chevrolet has become a cornerstone of the community, known not only for its extensive range of vehicles but also for its commitment to service and philanthropy.

During a recent government meeting, John Elfarovich, affectionately known as John Elfie, shared the dealership's remarkable journey. He recounted how Apple Chevrolet overcame significant challenges, including a near bankruptcy in the early 1980s due to soaring interest rates and a struggling economy. It was a pivotal moment that led to a creative marketing strategy, including a name change to "Apple Pie Chevrolet," which helped revitalize the business and connect with the community.

Elfarovich emphasized the importance of community ties, stating, "We always did business with a handshake." This philosophy has guided Apple Chevrolet through decades of service, earning it the prestigious title of Chevrolet's Dealer of the Year for three consecutive years. The dealership's service department now handles around 150 vehicles daily, a testament to its growth and dedication.

Beyond sales, Apple Chevrolet has made a significant impact through various charitable initiatives. From hosting Toys for Tots drives to supporting military events and blood drives, the dealership has raised substantial funds for causes like the USO, demonstrating a commitment to giving back. Elfarovich proudly noted that they are the largest single-point delivery for Toys for Tots in the Chicagoland area, surpassing even larger organizations.

As the next generation takes the helm, with Olivia Alifrice stepping into a leadership role, the dealership's legacy of community involvement is set to continue. Elfarovich expressed gratitude for the support from Tinley Park, highlighting the collaborative efforts that have fostered a thriving local business environment.

With a rich history and a forward-looking vision, Apple Chevrolet stands as a symbol of resilience and community spirit in Tinley Park, ready to embrace the future while honoring its past.