[{"_1":2,"_99":-5,"_100":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6191175,"mediaKeyId","5001343-b745064459acddd86d6451d8967547e7","parentId",5001343,"title","Committee discusses bringing IDNR staff to advise on trails and parking for newly acquired land","audioSeconds",271,"startMs",2712000,"endMs",2983000,"viewUrl","/Search/View?dp=1&key=5001343-b745064459acddd86d6451d8967547e7&start=2712&end=2983","thumbnailUrl","https://assets.pipeline.soar.com/5001343-b745064459acddd86d6451d8967547e7/thumbnail_2712000.jpg","articleUrl","/articles/6191175/LaSalle-County/Illinois/Committee-discusses-bringing-IDNR-staff-to-advise-on-trails-and-parking-for-newly-acquired-land","mediaUrl","https://secure.pipeline.soar.com/6191175-9183a314b8924aa62f64c067a17a2808/orig.mp4?Expires=1771189902&Signature=ZFZHiELDEkuRXZVjL9KamjCoEGnFoZ0K3dl3iUnbrgVqJcYCK5Ky58W~VFee-JzAD0IW~RCahdmhDD~0S6Zf8zUSiPzufyY9Dy0t~37CgEwf6GFErrCuPgxLOZxciMLISIgO-8ODPHy5YWGWS9ONuZrhx1HRUWPec~qOpYvs7hRfBUKrLJMonvrmHesTe3v~cVMg0~VFXXXzPJBbu9rO8WXf2dfAWeYwHyjkl0Q5cryu2CrN2FEY0sSzKlD5A7woJivUxxGN9OkR1R8Yh3oswnwMtnZY5XcPrcRa2R0deXCjXONfiqkfYdGBsH3783gUB0Cz5R0p2MShlH~sK6Y2Gg__&Key-Pair-Id=KUT5TJCACFTXG","author","LaSalle County, IL","date","2025-06-19T15:18:29Z","article","Committee members discussed next steps for developing trails and parking at newly acquired county land and said they had attempted to contact the Illinois Department of Natural Resources (IDNR) representative Monte Bernadoni to present options.

Committee chair reported calling a number provided by Matthew Klein; staff left messages and learned the contact was on vacation. Committee members later identified the contact as Monte Bernadoni and said he oversees Matheson Park and could provide guidance for the annexed parcel. No formal motion or funding decision was taken; staff said they would follow up and try to schedule a presentation for the next meeting.

Committee member questions focused on scheduling a consultant or IDNR representative to present design and parking options. One committee member said Bernadoni would likely bring a colleague for the presentation. The item will return to old business after staff secures a date.

No votes were recorded on this item during the June 20 meeting.","mediaType","Video","parentTitle","Tourism 6-20-2025","oneSentenceSummary","Tourism committee members said they had contacted Monte Bernadoni (IDNR) about presenting options for trails and parking at a newly acquired parcel; no formal action was taken and staff will follow up for a future presentation.","taxTitle","LaSalle County, Illinois","taxId",59330,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6191180,"LaSalle County tourism staff outline digital targeting and visitor-tracking tools used in campaigns",1434,876000,2310000,"/Search/View?dp=1&key=5001343-b745064459acddd86d6451d8967547e7&start=876&end=2310","https://assets.pipeline.soar.com/5001343-b745064459acddd86d6451d8967547e7/thumbnail_876000.jpg","/articles/6191180/LaSalle-County/Illinois/LaSalle-County-tourism-staff-outline-digital-targeting-and-visitor-tracking-tools-used-in-campaigns","https://secure.pipeline.soar.com/6191180-b9bcadb861936b573160392ba8270e44/orig.mp4?Expires=1771189902&Signature=YZcpOgbfAa1xL0V~FsXEZwG-eMBd1p5jz44W~hFGxdjpFRFy4dBpYVipqhY-YQ3rnEaM93Koh8Y29hCqFMkKNYumfCpamG1FrrND~lixUQIGAtMFioSW0n2v3yOc7R4XbUYwXXGFGNFRTMMlVN8T-C7litsUSmIjXAdJeKHAM6taP0Kek~z~frsu3PFILnVUShmQilT1FMyQ1yOiFEl~97uu6zfwE6Z0wbyKa-lebQWSZT2Wo7Nh4A~6JsulJmgNjX4TrUkOUTi0mg29nEheYLw9fyl4np~Ov9TqNGHUC6blVWXVJRLJ2NFVK7zgtveCUWhGE84Ituh-bOiN4-~Aig__&Key-Pair-Id=KUT5TJCACFTXG","LaSalle County tourism staff and partner organizations described digital targeting and visitor-tracking methods at the June 20 committee meeting and reported early metrics from recent campaigns.

Kurt Bedai (City of LaSalle) and Kate (Heritage Corridor marketing) explained that the committee uses cell-phone analytics services such as PlacerAI and Zartico to estimate visitor origin ZIP codes and congregation points; Kate said Zartico filters for visitors coming from 50 miles or greater to identify likely overnight travelers. Kate also described using Sojourn for targeted digital ads and said the platform enabled tracking of 16,000 confirmed traveler actions last year — clicks that led to bookings or travel-related activity.

Ryan, the tourism staff member responsible for guide distribution, reported that the office had distributed 338 of 550 cases of the county travel guide and had recently sent 22 boxes to Visit Northern Illinois travel centers. Ryan provided website and social metrics for the month, including roughly 6,894 page views and top social posts that promoted area festivals.

Anna Koval (Canal Quarter Association) and coalition representatives reviewed a passport program in which 12 LaSalle County historic sites participate; visitors collect stamps and enter monthly prize drawings after visiting at least 10 locations. Anna said participating sites paid a modest fee to offset stamp production and distribution costs.

Patricia Martin (Here and Again Inc.) and other presenters noted that digital and targeted buys are used to encourage longer stays; several presenters said they hoped tracking would show spillover visits to neighboring towns and encourage overnight stays. Staff and presenters emphasized that many of the visitation estimates are based on third-party analytics and on registration/admission data; they described those figures as estimates rather than exact counts.

In a separate coalition update, Anna said that state-level budget changes could reduce future IDNR OSLAD grant funding for parks; staff advised organizers that previously funded grants would not be affected but encouraged outreach to state legislators for future grant cycles.","County staff and partners discussed use of PlacerAI, Zartico, Sojourn and a passport program to measure where visitors come from and whether they book overnight stays; staff reported guide distribution numbers and recent digital campaign performance.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6191185,"LaSalle County tourism committee approves funding for multiple local events and marketing requests",2138,16000,2154000,"/Search/View?dp=1&key=5001343-b745064459acddd86d6451d8967547e7&start=16&end=2154","https://assets.pipeline.soar.com/5001343-b745064459acddd86d6451d8967547e7/thumbnail_16000.jpg","/articles/6191185/LaSalle-County/Illinois/LaSalle-County-tourism-committee-approves-funding-for-multiple-local-events-and-marketing-requests","https://secure.pipeline.soar.com/6191185-80845f84ea1e7bd8ee351b7f6cd3e25a/orig.mp4?Expires=1771189902&Signature=BQiD-ZilU6ASGrOJK8umdBtDVt2-mBIRJ72BlBZxfK7RA4HftNLHzFurz4oKxpxsWJbyhQQk35jHfNMXTjUU2Xr4qDC0itdeAGtNEBRU8kZzn9F-y5KeoW0K8rqaBRAmFtq5ZuhC5t8NqbtWtg0jihK~JnriggVg9NsoCWFN0NjKl3IZotCuuP8GJ2qaLIg-HTxBwDnDivVZNpNCsToOcVShw-~GiiPFOfHI0~7akfRQXahS6Cb-nitk7VrCPWJ9cfhGqkNBm1H5n9CCNW499Lf8R8txdPg8BaFavv-cdLjS6cKskKom82EikuMcJ~~Gb3hqbab~dY3ZbejlCQ-5dA__&Key-Pair-Id=KUT5TJCACFTXG","The LaSalle County Tourism Committee on June 20 approved funding requests and marketing support for multiple local events and countywide advertising programs.

Committee members approved funding packages or marketing support for We Are Oglesby’s Classic Car Show, Skydive Chicago’s World Skydiving Day marketing, a Starve Rock Harvest Powwow organized by the LaSalle County Historical Society, the City of LaSalle’s Frosty on First festival, the Hegler Karas Mansion “Mansion Is Not Haunted” tours, the Here and Again Inc. Music in the Park series, and the countywide Flock to the Rock advertising campaign. The committee also approved a $2,200 placement of visitor guides at the Visit Northern Illinois travel centers near Belvedere.

The committee voted on each presenter’s request by voice vote. For most items the motion language was a straightforward approval of options a, b and c as requested by each applicant; presiding committee members called for “All in favor?” and recorded the motion as carried after an “Aye” response. For example, the committee approved “options a, b and c” for We Are Oglesby on a motion by Kathy, seconded by Doug, and approved Skydive Chicago’s request for targeted social media support on a motion by Ali, seconded by Doug.

Presenters described the local economic rationale for each request. Angela Partridge of We Are Oglesby said the Sept. 13 Classic Car Show is designed to be a daylong tourism draw that begins with a 5K, continues with a family car show and connects to the city’s Boots, Brews and Barbecue event to encourage overnight stays. Anthony Ebel, general manager of Skydive Chicago, said the operator aims to market its participation in World Skydiving Day (July 12) through a digital campaign; he told the committee the center collected hotel/motel tax at its on-site cabins and that past events produced some overnight stays.

Amanda Carter of the LaSalle County Historical Society presented plans for a Starve Rock Harvest Powwow in Utica on Nov. 1; Gerald Savage described anticipated tribal participation and said organizers plan two program times, at 1 p.m. and 6 p.m., and will charge admission at the door to help cover travel reimbursements for performers. Kurt Bedai of the City of LaSalle outlined Frosty on First, a two-day downtown festival tied to the celebration of lights, and estimated the event could draw more than 3,000 people over two days and roughly 600 participants for its 5K.

Kate (Heritage Corridor marketing) requested $38,000 for the Flock to the Rock summer campaign to fund digital and television advertisements and targeted campaigns using Sojourn; the committee approved the request on voice vote. Separately, committee staff reported distributing 338 of 550 cases of the county travel guide and approved $2,200 to place guides at the Visit Northern Illinois travel centers near Belvedere.

No formal roll-call tallies were recorded in the transcript; motions were carried by voice vote.

The committee also discussed logistics and timing: several presenters were urged to submit requests earlier next year so the committee could consider additional marketing channels, and staff said some campaigns (digital/television) were selected because events were imminent.","The LaSalle County Tourism Committee approved funding requests on June 20 for local festivals, tours and marketing, including $38,000 for the county’s summer campaign and $2,200 for rest-area brochure distribution.","actionData","errors"]

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Committee discusses bringing IDNR staff to advise on trails and parking for newly acquired land

LaSalle County tourism staff outline digital targeting and visitor-tracking tools used in campaigns

LaSalle County tourism committee approves funding for multiple local events and marketing requests