El Paso County Fair unveils 120-year journey with modern entertainment and tradition

El Paso County is gearing up for an exciting county fair this year, with a focus on enhancing community engagement and celebrating local history. During the Board of County Commissioners meeting on June 17, 2025, officials discussed the fair's programming and marketing strategies aimed at increasing attendance, particularly from underrepresented areas in the county.

One of the key highlights of this year's fair is the introduction of a diverse lineup of free entertainment, which includes traditional acts like ventriloquists and jugglers, alongside modern twists such as extreme juggling and a human cannonball stunt. The fair will also feature a new hype crew to energize the crowd and guide visitors through the event.

In addition to entertainment, the fair will host a variety of ticketed events, including auto races, rodeos, and a demolition derby, ensuring that there is something for everyone. The inclusion of agricultural demonstrations, such as youth bull riding and mounted shooting, emphasizes the fair's commitment to celebrating local farming and ranching traditions.

A unique aspect of this year's fair is the "Journey Through the Ages" exhibit, which will showcase a visual history of El Paso County and its fairs over the past 120 years. This exhibit aims to connect residents with their local heritage and will be complemented by themed days celebrating different decades throughout the fair.

The county's efforts to promote the fair through targeted marketing campaigns have been particularly focused on the north and west districts, where attendance has historically been lower. By utilizing various media platforms, officials hope to raise awareness and encourage more residents to participate in this cherished community event.

As the fair approaches, the county is excited to invite residents to join in the festivities, promising a blend of nostalgia and modern entertainment that reflects the rich history and vibrant culture of El Paso County.