Planning Commission recommends ban on off-site cannabis advertising near freeways

The Planning Commission Meeting held on June 18, 2025, in Perris, California, focused on significant discussions regarding billboard regulations and cannabis advertising. The meeting addressed the complexities surrounding the presence of billboards in Riverside County, despite local prohibitions. Commissioners expressed confusion over the county's regulations, particularly regarding billboards near freeways and the Outdoor Advertising Act, which allows for certain exceptions.

A key decision made during the meeting was the recommendation to the City Council to adopt a resolution prohibiting cannabis advertising on off-site freeway signs and billboards within 660 feet of the freeway right-of-way. This ordinance aims to align with existing state legislation and restrict cannabis advertising visibility from the freeway. However, the ordinance does not extend to on-site advertising for cannabis businesses, which remains permissible under separate regulations.

Commissioners discussed the potential for broader restrictions on cannabis advertising, particularly near sensitive areas such as schools and parks. While some expressed a desire for stricter regulations, it was clarified that the current ordinance only addresses off-site advertising near the freeway.

The meeting concluded with a unanimous vote of 4-0 in favor of the resolution, which is now set to be reviewed by the City Council. The commissioners also highlighted upcoming community events, including a cultural festival and a fireworks celebration, emphasizing the importance of community engagement and outreach.

Overall, the meeting underscored the ongoing challenges of balancing local advertising regulations with state laws, as well as the need for clear communication with the public regarding these changes.