The summer season is heating up in West Bend, with a flurry of events drawing visitors from near and far. The recent Classic Green event at the County Fairgrounds saw impressive attendance, showcasing the town's appeal to out-of-state and even international guests. Attendees were encouraged to explore local attractions, including the farmer's market and various restaurants, highlighting the community's vibrant tourism scene.

As the Tourism Commission gears up for more summer activities, they are actively promoting the upcoming mud run, which currently has 1,790 registrants. While this number is slightly behind previous years, efforts are underway to boost participation. Additionally, preparations for Global Fest in two weeks are in full swing, with collaboration between the Downtown Association and the commission to enhance event experiences.

Looking ahead, the commission is also planning for the July 4 celebrations, ensuring adequate staffing and promotion for the festivities. A photo shoot scheduled for Saturday aims to capture the essence of West Bend, with plans to feature popular locations like the farmers market and Riverside Park in future promotional materials.

In a positive note for local attractions, the Aqua Park has reported a strong start to its season, with record revenues on opening day, indicating a promising summer ahead. With good weather forecasted, the commission is optimistic about continued success in drawing visitors to West Bend.