[{"_1":2,"_87":-5,"_88":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6523502,"mediaKeyId","5030959-b5bd740e97343e77a36d00b7c9031fd7","parentId",5030959,"title","Dallas staff and committee back ordinance amendment to expand and unify Art District sign district","audioSeconds",1623,"startMs",785000,"endMs",2408000,"viewUrl","/Search/View?dp=1&key=5030959-b5bd740e97343e77a36d00b7c9031fd7&start=785&end=2408","thumbnailUrl","https://assets.pipeline.soar.com/5030959-b5bd740e97343e77a36d00b7c9031fd7/thumbnail_785000.jpg","articleUrl","/articles/6523502/Dallas/Dallas-County/Texas/Dallas-staff-and-committee-back-ordinance-amendment-to-expand-and-unify-Art-District-sign-district","mediaUrl","https://secure.pipeline.soar.com/6523502-2c57ffce7bb54ddec8d6ee1e21c12216/orig.mp4?Expires=1772849068&Signature=CY1dxGHDBwhRpzYYehjxelaWL8wAwhnTwmQtlzX31PMGKSQm2Q0nKcfIR9bdJv9IV7TudtvgIQKLkE9NbgWsIYC6GFfwRpsVuSpmjimFgBBmFg8zrMwicr-YBh5~sSRUr7--cx9rspxUDJh9zApmogHtOE1f3cpvNEsgtA7aCb~jfmzYvsAI1nGu9ye-0bXOW8HOXTWcB5XJfjMiWs2oQ4ZBZsqPO5TfuNs4FqNpe9U~YK75Y3m9lKgjUSnUsjdUyMIABIZiiDM53sXN7~Ia3-4AABim4clbLGfG5FAQhniHlJv8OIrbwwjgWvvnzrcZzQ0O88G-NAtoejv~SZmS-Q__&Key-Pair-Id=KUT5TJCACFTXG","author","Dallas","date","2025-06-17T00:00:00Z","article","Staff presented a proposed amendment to expand and reset the Art District sign district boundaries and to fold several subdistricts into a single Art District sign special provision on June 17, 2025. The committee voted unanimously to recommend approval.

According to staff materials, the proposal (referenced as SPSD 189/010 in the presentation) would incorporate the Chase Tower subdistrict and portions of the downtown special provision design district into an expanded Art District sign district and align provisions with the Dallas Artistic Connect Master Plan cited in staff materials as adopted by resolution 21-0290 on Jan. 27, 2021. Staff said the draft aims to eliminate multiple subdistricts with differing requirements (PD 145, PD 708 and the downtown SPSD) and create a single, clearer set of sign rules for the Art District and its extension areas.

Staff showed examples of allowed sign types and uses — including attached digital displays, district identification signs, facade-mounted tenant identity signs, awnings and integrated artful signs — and said the proposal intends to encourage artistic, compatible and functional signage while preventing clutter. Staff materials cited an Americans for the Arts report (Feb. 2023) estimating the district contributes about $340,000,000 in expenditures and supports roughly 5,920 jobs; staff used that and other material to frame the economic and cultural goals of the master plan.

Committee members discussed possible tradeoffs. One member said the original Art District ordinance had intentionally been restrictive to reduce visual clutter and expressed concern about opening a \"Pandora's box\" of excessive signage; others emphasized the need to make it easier for businesses to obtain appropriately scaled signs so restaurants and retail can attract foot traffic. Staff said existing signs would be grandfathered but that modifications or new signage after the change would have to comply with the updated rules; digital sign limits and other restrictions would remain in the draft.

Several members said they supported unification of the subdistricts to create clearer, more consistent review standards. A committee member asked whether commissioners had to sign the initiating application; staff said the initiating application was submitted by an authorized hearing and had been initiated previously by Commissioner Kingston and Commissioner Blair (no signatures were required at the meeting).

The committee moved to approve the staff recommendation. Murphy moved to approve; Todd seconded. The roll-call vote recorded Todd, Murphy, Commissioner Hall and the Vice Chair voting in favor; the motion passed unanimously.

Staff noted the plan had been through prior steps, including a commission action in July 2023 referenced in the presentation, and that next steps will follow the city's ordinance amendment process.","mediaType","Video","parentTitle","Dallas - Special Sign District Advisory Committee - Jun 17, 2025","oneSentenceSummary","The committee supported a staff proposal to expand and simplify the Art District sign district boundaries and sign provisions to align with the Dallas Artistic Connect Master Plan; members discussed grandfathering of existing signs, digital sign limits and the goal of unifying multiple subdistrict rules.","taxTitle","Dallas, Dallas County, Texas","taxId",2781,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6523507,"Dallas sign committee approves two 185-square-foot Total Wireless channel-letter signs at 541 W. Jefferson Ave.",602,113000,715000,"/Search/View?dp=1&key=5030959-b5bd740e97343e77a36d00b7c9031fd7&start=113&end=715","https://assets.pipeline.soar.com/5030959-b5bd740e97343e77a36d00b7c9031fd7/thumbnail_113000.jpg","/articles/6523507/Dallas/Dallas-County/Texas/Dallas-sign-committee-approves-two-185-square-foot-Total-Wireless-channel-letter-signs-at-541-W-Jefferson-Ave","https://secure.pipeline.soar.com/6523507-f9fa701318da00a1719c9b501228ac81/orig.mp4?Expires=1772849068&Signature=oT6JMHzfXI89WAHT5rb6jPW6MIpueWqnxQLzOC30QDDcJvIXmHc3zsFGxzkUWtWAgAyK~IQNxkPPXGUlmsx7v~hT0t3ZThve3me5Jtj201KU44fEtbh-CpULkboatLTmzP92QR5VZGtat-dQ6ujG8hhQXJ9BXIiqLHlRCeoLrgxRcHUgjm--ZHWZc89aWkwwF6bHyGyHan4HhbmVh4-vXNcjQB78qWsPj~zyfx7R640zP4fFXhOuWNbjH2sZFPeBI~LzxGwMaDiKmc-RHsWAF9BgTDVRXQRgSJ37C1huGwQPGucpfPWxkw~pftayNECtOnc7dITfXEhEmG6bBgstQw__&Key-Pair-Id=KUT5TJCACFTXG","The Special Sign District Advisory Committee unanimously approved certificates of appropriateness for two 185-square-foot LED illuminated channel-letter signs for Total Wireless at 541 West Jefferson Avenue on June 17, 2025.

Staff presenter Scott Roper explained the applications (CA 2503121101 and CA 2503121104) were submitted by Shabila Seghani of Sarani Signs for two identical flat-mounted channel-letter signs, one facing Jefferson Boulevard and the other facing Llewellyn Avenue. Each sign was described as 18.5 feet wide by 10 feet tall (185 square feet), with red, white and turquoise colors, a white face on the letters and a turquoise back glow, and LED illumination.

Staff materials said the site lies within the Jefferson Area Special Purpose District (PD 316) and cited the applicable code section referenced in the application materials as 51PDash316Dot113JeffersonAreaSpecialPurposeDistrict. Roper noted the drawings did not clearly show the building's perforated block façade in one view, and staff required the engineering to reflect attachment to the perforated (block) wall. A committee member asked whether the screen (perforated wall) would remain; staff confirmed it would and that the engineering must account for it.

A committee member observed temporary banners already on the building visible in online imagery; Roper said the ordinance allows temporary banners for up to 60 days while the application process is pending. Another member questioned the effectiveness of a halo (backlit) effect over a raceway on a perforated wall; several members agreed they were unsure how the halo would read over the perforations but said staff recommendation carried weight in their decision.

Committee members agreed to take the two applications up together. Todd moved to join review of the two applications; Commissioner Hall seconded. That procedural motion passed on a roll-call vote (Todd, Murphy, Commissioner Hall, Vice Chair — all in favor). Todd then moved to approve the certificates of appropriateness for CA 2503121101 and CA 2503121104; Murphy seconded. The committee voted by roll call with Todd, Murphy, Commissioner Hall and the Vice Chair voting yes; the motion passed unanimously.

The committee recorded that the signs' engineering must reflect the perforated block façade attachment and confirmed existing temporary banners were permitted up to the ordinance limit while the permits were processed. No additional conditions beyond the engineering clarification were recorded in the meeting minutes.

The Special Sign District Advisory Committee then moved on to other agenda items.","The Special Sign District Advisory Committee unanimously approved certificates of appropriateness for two 185-square-foot LED channel-letter signs for Total Wireless at 541 West Jefferson Avenue after staff presented the plans and answered questions about attachment to a perforated block façade.","actionData","errors"]

Article not found

Dallas staff and committee back ordinance amendment to expand and unify Art District sign district

Dallas sign committee approves two 185-square-foot Total Wireless channel-letter signs at 541 W. Jefferson Ave.