Fresno Council discusses Measure C renewal strategy for regional transportation funding

The future of transportation funding in Fresno County is at a critical juncture as the Parlier City Council discusses the renewal of Measure C, a regional sales tax measure vital for local infrastructure. The executive director of the Fresno Council of Governments presented a compelling case for the measure, which has been a cornerstone of the region's transportation network since its inception in 1986.

Measure C is not a new tax but a continuation of a successful funding mechanism that has generated approximately $2 billion locally and leveraged an impressive $8 billion in state and federal matching funds. The measure focuses on road maintenance, public transit, and major capital projects, significantly impacting communities like Parlier. Since 2006, Parlier has received nearly $67 million from Measure C, funding essential projects such as road repairs and school safety initiatives.

Despite its past successes, the measure faced a setback in 2022, failing to meet the required 66.7% approval threshold, although it garnered 58% support. Without the renewal, significant cuts to road maintenance and transit operations loom, threatening the quality of infrastructure in rural areas.

As the 2026 renewal effort begins, the steering committee is actively seeking public input on the measure's structure, including its duration and funding allocation. The community is encouraged to participate through workshops and surveys, ensuring that the voices of residents are heard in shaping the future of transportation funding.

The urgency of this renewal cannot be overstated. Local leaders emphasize that without Measure C, rural communities like Parlier risk falling behind, facing deteriorating roads and limited resources for essential projects. The council's commitment to transparency and community engagement is evident, as they strive to build a funding plan that reflects the needs and priorities of all residents.