Boulder City Council approves Lifetime Fitness liquor license after thorough review

The Boulder City Beverage Licensing Authority has approved a liquor license for Lifetime Fitness, marking a significant step for the facility as it prepares to open its doors to the community. During the meeting held on June 21, 2025, board members expressed their confidence in Lifetime's operational standards, citing the company’s impressive record of maintaining over 200 facilities nationwide without any violations.

Member Crane highlighted the importance of corporate discipline in achieving such a record, and Lifetime representatives assured the board that Boulder staff would receive the same rigorous training as their other locations. This commitment to high standards is expected to resonate well with local residents, who value responsible alcohol service.

Access to the facility will initially be limited to members and their guests for the first 30 days, a decision made to manage capacity effectively. While the option for day passes is not currently available, Lifetime plans to invite potential members to experience the club without a fee, fostering community engagement and interest.

The board praised Lifetime's comprehensive alcohol policy, which includes strict identification checks at the bar to ensure compliance and safety. This thorough approach was well-received, with members noting it as one of the best policies presented to the board.

With the approval of the liquor license, Lifetime Fitness is set to enhance the local community's recreational offerings, providing a space for fitness and social interaction. The board's decision reflects a broader commitment to responsible business practices and community well-being, aligning with Boulder’s goals for safe and enjoyable public spaces.