Boulder board approves Lifetime Fitness alcohol policy after comprehensive review

Boulder City officials have taken a significant step towards enhancing community safety and responsible alcohol consumption by approving a new liquor license for Lifetime Fitness during the Beverage Licensing Authority Meeting on June 21, 2025. This decision comes after thorough discussions about the club's alcohol policies and operational procedures, which aim to ensure a safe environment for members and guests.

The club's management outlined a comprehensive strategy to monitor alcohol consumption within its premises. Signage will be prominently displayed to inform patrons of designated areas where alcohol is permitted. Staff members, including trained café employees and a member concierge, will actively oversee these boundaries to prevent any violations. Notably, patrons will not be allowed to take alcohol from the indoor café to the outdoor pool area, reinforcing the club's commitment to maintaining a controlled environment.

Concerns about outside beverages were also addressed, with management confirming that only water will be permitted from outside sources. This policy is designed to mitigate liability risks and uphold the club's standards. The board members expressed their confidence in Lifetime Fitness's track record, citing the absence of violations across its 200 facilities nationwide, which reflects a strong corporate discipline in managing alcohol service.

Access to the club will initially be limited to members and their guests for the first 30 days, with plans to evaluate the possibility of day passes in the future. This cautious approach aims to manage capacity effectively while allowing potential new members to experience the facility.

The meeting concluded with board members praising the thoroughness of Lifetime Fitness's alcohol policy, highlighting its potential to set a new standard for responsible alcohol service in Boulder. The approval of this liquor license marks a proactive move towards fostering a safe and enjoyable environment for the community, with expectations for successful implementation in the coming weeks.