Boulder approves Natural Grocers liquor license renewal application

The Boulder City Beverage Licensing Authority recently held a public hearing to discuss the renewal application for a liquor license submitted by Vitamin Cottage Natural Food Markets Inc., known locally as Natural Grocers. The application, filed on August 1, 2025, seeks to renew their license for selling fermented malt beverages and wine at their location on Pearl Street.

During the meeting, key representatives from Natural Grocers were present, including co-presidents Kemper and Zephyr Easley, along with vice president and secretary Heather Easley, and manager of record Michael Pelicori. Their participation underscores the importance of this renewal for the business, which plays a significant role in the local community by providing access to natural food products and beverages.

The renewal of this liquor license is crucial not only for the operation of Natural Grocers but also for the residents who rely on the store for their shopping needs. As Boulder continues to grow, maintaining a diverse range of retail options is essential for supporting local consumers and fostering a vibrant community.

The discussion around this renewal reflects broader themes of local business sustainability and community engagement. As the city navigates the complexities of licensing and regulation, the outcomes of such meetings will directly impact the availability of goods and services for Boulder residents.

As the Beverage Licensing Authority moves forward with their considerations, the community will be watching closely to see how this decision aligns with Boulder’s goals of supporting local businesses while ensuring responsible retail practices.