Clovis implements comprehensive litter reduction plan with new infrastructure and community engagement

The Clovis Parks, Recreation & Beautification Committee convened on June 23, 2025, to discuss recent initiatives and future plans aimed at enhancing the city’s cleanliness and community engagement. The meeting highlighted the accomplishments of the past six months, particularly focusing on litter reduction and infrastructure improvements.

The committee reported on the successful installation of 85 new metal windproof trash cans across various parks, a significant step in increasing disposal infrastructure. Additionally, the Environmental Response Team (ERT) received a new dump trailer and a community cleanup trailer, which will aid in refuse removal and promote the city’s “Clean Spaces, Happy Faces” campaign.

A key component of the meeting was the introduction of a social marketing campaign aimed at changing community attitudes towards littering. This initiative includes a commercial currently airing at local theaters, designed to raise awareness about the importance of keeping Clovis clean. The campaign also featured events where residents received free reusable grocery bags to encourage sustainable practices.

The committee shared details about collaborative efforts with local schools, including mini campus cleanups that engaged nearly a thousand students. These activities coincided with Earth Day celebrations, fostering a sense of responsibility among younger residents.

Community cleanups were another focal point, with positive feedback from participants and residents alike. The committee noted an increase in volunteer turnout for these events, indicating a growing community commitment to maintaining cleanliness.

Looking ahead, the committee plans to apply for additional grants to expand their initiatives. Proposed future actions include the development of a business adoption program to encourage local businesses to maintain clean environments and the continuation of educational programs in schools.

The meeting concluded with a discussion on the ongoing installation of trash bins and the importance of maintaining a clean city to deter littering. The committee expressed gratitude for community support and collaboration, emphasizing the collective effort required to keep Clovis beautiful.