County social media gains 225000 impressions fueled by Rainbow Bridge post

Valley County's social media presence has seen a remarkable surge, with Facebook impressions reaching 225,000 in June 2025, a staggering 350% increase from the previous month. This spike in visibility is attributed to engaging content, particularly a post about the Rainbow Bridge update, which alone garnered 173 shares and contributed to an increase of 278 followers on the platform.

During the Valley County Board of County Commissioners meeting on June 23, 2025, Kenzie, the social media coordinator, highlighted that the engagement rate rose to 8.5%, significantly higher than the average. The county's strategy of sharing updates from the Idaho Transportation Department has proven effective in driving public interest and interaction.

In addition to social media success, the county's website also experienced a boost, with approximately 30,000 page views from around 10,500 visitors in the last month. Notably, 8,900 of these visitors were new, indicating a growing interest in county resources, particularly property assessment information, which dominated the top visited pages.

The meeting also touched on ongoing efforts to enhance community engagement through updated promotional strategies and a more formalized process for supporting local organizations with grant funding. The county aims to refine its recreational strategic plan in collaboration with the recreation advisory board.

As Valley County continues to expand its outreach and engagement efforts, the board is optimistic about maintaining this momentum and further connecting with the community. The next steps include addressing questions regarding grant support processes and continuing to leverage social media to keep residents informed and engaged.