Aberdeen promotes community events and local business through digital billboard strategy

Aberdeen is taking significant steps to enhance community engagement and promote local businesses, as discussed in the City Council meeting on June 23, 2025. The meeting highlighted various initiatives aimed at fostering economic growth and community pride, showcasing the city's commitment to creating a vibrant future for its residents.

One of the key topics was the successful launch of a new digital billboard, strategically located southeast of town. This billboard, a collaborative effort with the local chamber of commerce, is being utilized to promote community events and initiatives. The city has received positive feedback on its digital advertising campaigns, which aim to increase visibility for local businesses and events. The digital outreach is complemented by a robust online presence, with the city’s website, aberdeensd.com, attracting over 37,000 users this year, 86% of whom are new visitors. This surge in traffic is attributed to the city’s digital marketing efforts, which include engaging video content and targeted advertisements.

In addition to digital initiatives, the council discussed the importance of print advertising to reinforce the "shop local" message. Efforts are being made to encourage residents to support local businesses, which is vital for the economic health of the community. The city is also promoting various events, such as the Sizzlin Summer Nights and Downtown Concert series, to foster community engagement and pride.

Another highlight from the meeting was the success of the Leadership Aberdeen program, which saw its largest class to date with 35 participants. This program aims to develop local leaders and strengthen community ties, further enhancing the city’s collaborative spirit. The council members expressed appreciation for the ongoing efforts to connect with residents and promote local initiatives.

As Aberdeen continues to evolve, the city council remains focused on creating opportunities for all residents, ensuring that the community thrives now and for future generations. The discussions from the meeting reflect a proactive approach to community development, emphasizing collaboration and local engagement as key drivers of success.