Sedona Transit team explores improved outreach for Shuttle Connect services

During the Sedona City Council meeting on June 25, 2025, discussions centered around the performance and outreach of the Shuttle Connect service, which has been operational since its launch. The service aims to provide efficient transportation options for both residents and visitors, particularly in light of increasing demand for reliable transit solutions in the area.

The council reviewed ridership data, noting a peak in usage during March and April, attributed to the expansion of service to seven days a week and extended evening hours. Current ridership averages around 2.7 to 2.9 passengers per hour, which officials consider acceptable given the service's demand zone. However, there are concerns that seasonal fluctuations may lead to a decline in ridership, prompting discussions on how to optimize service efficiency and better engage the community.

A key focus of the meeting was the need for increased public awareness of the Shuttle Connect service. Council members emphasized the importance of educating residents and visitors about the service, particularly through outreach efforts to local organizations, hotels, and community centers. The council discussed distributing informational cards to residents to help them become ambassadors for the service, ensuring that more people are aware of the transportation options available to them.

Additionally, the council explored potential expansions of the service area to include neighborhoods that are currently underserved. Suggestions included reaching out to local churches and community groups to gather feedback on transportation needs. The idea is to ensure that the service is accessible to all residents, particularly those who may not be aware of it or who have mobility challenges.

The meeting also highlighted the importance of understanding the demographics of Shuttle Connect users. Data indicates that frequent riders are primarily residents using the service for essential errands, while infrequent users tend to be visitors. This distinction is crucial for tailoring outreach efforts and ensuring that the service meets the needs of both groups.

In conclusion, the Sedona City Council's discussions underscored the ongoing efforts to enhance the Shuttle Connect service through community engagement and data-driven decision-making. As the council looks to optimize service and expand its reach, they remain committed to ensuring that all residents have access to reliable transportation options. Future meetings will likely continue to address these issues as the council seeks to adapt to the evolving needs of the community.