Superior City Council debates liquor license for SuperOne amidst competition concerns

During the recent Common Council meeting in Superior, Wisconsin, significant discussions centered around the potential approval of a liquor license for SuperOne, a grocery store chain. The council deliberated on the implications of granting this license, particularly in relation to local businesses and the competitive landscape.

One of the key points raised was the concern about misleading information regarding the establishment of a bar or liquor store in the area. A council member expressed frustration over previous assurances that no such establishments would be developed, emphasizing the importance of transparency in business dealings. This sentiment highlighted a broader concern about maintaining trust between the city and its business community.

Councilor Fensland articulated strong opposition to large corporate entities, specifically Walmart, which he believes could undermine local businesses if allowed to operate without restrictions. He advocated for the ordinance requiring a tavern to be operated alongside a liquor store, arguing that this would protect local interests and prevent larger chains from dominating the market. His remarks underscored the council's commitment to supporting local businesses while navigating the challenges posed by larger competitors.

Additionally, the council heard from various local business owners, many of whom expressed confidence that the introduction of SuperOne's liquor license would not negatively impact their operations. They reported that their customer bases were stable and that they were prepared to compete effectively.

City Clerk Terry confirmed that there were no legal reasons to deny the liquor license, stating that it met all necessary requirements. However, the final decision rests with the council, which must weigh the potential benefits against the concerns raised by local stakeholders.

As the council moves forward, the discussions from this meeting will likely shape the future of local business dynamics in Superior, balancing the interests of established businesses with the opportunities presented by new entrants in the market. The outcome of the liquor license decision will be closely watched by both business owners and residents alike, as it could set a precedent for future developments in the area.