Amanda Leach outlines United Way's expansion efforts in Central Shenandoah Valley

The Staunton City Council meeting on June 26, 2025, featured a significant introduction of Amanda Leach, the new president and CEO of the United Way of Central Shenandoah Valley. Leach outlined the organization's recent name change and its plans for expansion into the Staunton area, emphasizing a commitment to addressing local needs and improving community resources.

Leach highlighted the evolving role of United Way, noting a decline in traditional workplace giving and the need for a strategic shift in how the organization operates. She presented data showing a nationwide drop in United Way revenue, prompting a reevaluation of their mission. The organization now focuses on connecting and mobilizing resources to support working households, particularly those identified as ALICE (Asset Limited, Income Constrained, Employed).

In Staunton, approximately 46% of the community lives below the ALICE threshold, underscoring the urgency of United Way's mission. Leach discussed various initiatives aimed at addressing systemic issues and filling gaps in community support, including the establishment of a food coalition to combat food insecurity and programs to assist single-parent households.

The meeting also addressed funding challenges, with Leach acknowledging the need for diversified revenue sources. She mentioned successful partnerships with local businesses and increased grant funding as strategies to sustain and expand their efforts.

Looking ahead, United Way aims to engage with the Staunton community through surveys and collaborative initiatives, including the upcoming "Stuff the Bus" campaign. Leach emphasized the importance of building a shared vision for the Central Shenandoah Valley, fostering cooperation across localities to better serve residents.

The council's discussions reflect a proactive approach to community welfare, with United Way positioned as a key player in enhancing support systems for vulnerable populations in the region.