In a recent work session held by the Cheyenne City Council, discussions centered around the city's rebranding efforts and the presentation by Guide Studios regarding the Cheyenne Frontier Days (CFD) Indian Village. The meeting highlighted the importance of community identity and the need to effectively communicate Cheyenne's unique character to both residents and potential newcomers.

The rebranding initiative aims to capture the essence of Cheyenne, which is characterized by a blend of small-town charm and big-city opportunities. The city is recognized for its strong sense of community, volunteerism, and rich western heritage. Survey results presented during the meeting indicated that residents take pride in various aspects of their city, including its downtown area, historical significance, and access to outdoor activities. Notably, 82% of survey respondents were residents, with over half having lived in Cheyenne for more than 15 years.

Key themes from the survey included the perception of Cheyenne as a welcoming community with a strong work ethic and a place where families can thrive. However, there were also indications that improvements are needed in how the city communicates its advantages, particularly in attracting new businesses and retaining workforce talent. The council acknowledged that while Cheyenne has much to offer, there is a need for better marketing strategies to highlight its economic opportunities and quality of life.

The presentation also touched on the visual aspects of the rebranding, including logo development and color palettes that reflect both modernity and tradition. Council members expressed the importance of ensuring that the new branding resonates with the city's historical roots while appealing to a younger demographic. Discussions included the potential for trademarking the new logo and the associated costs of implementing the rebranding across various city materials.

As the city moves forward with this initiative, the council emphasized the need for careful planning and community involvement in the branding process. The next steps will involve finalizing the brand strategy and preparing for a gradual rollout of the new branding elements. The council remains committed to ensuring that the rebranding reflects the authentic spirit of Cheyenne, fostering a sense of pride among residents while attracting new opportunities for growth.