Upland residents voice concerns over LED billboard impacts on wildlife and community

The City of Upland Planning Commission meeting on June 26, 2025, focused on the controversial topic of digital billboards and their potential impact on the community and environment. A key speaker raised concerns about the proliferation of LED signs, questioning whether Upland aims to emulate neighboring cities like Fontana and Rialto, known for their numerous advertising displays.

The speaker highlighted the detrimental effects of light pollution on local wildlife, particularly birds and pollinators, which rely on natural light for navigation. They expressed frustration over the increasing number of LED signs, arguing that these developments could lead to urban blight and diminish the quality of life for residents. The speaker reminisced about the scenic views of the mountains that are now obstructed by commercial signage, emphasizing the need for community input on such changes.

In response to these concerns, the commission discussed regulations regarding the installation of new digital billboards. A proposed amendment aimed to ensure that for every new digital sign, an existing paper billboard would be removed. However, a procedural error was noted regarding a binding agreement with billboard companies, which was recommended for elimination from the regulations.

The meeting concluded without a definitive resolution, as the commission considered the implications of expanding digital signage in Upland. The ongoing dialogue reflects a community grappling with balancing economic development and environmental preservation, as residents seek to maintain the character of their city amidst growing commercial pressures.