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Biden administration outlines strategy to attract 90M international visitors by 2027

June 14, 2023 | Commerce, Science, and Transportation: Senate Committee, Standing Committees - House & Senate, Congressional Hearings Compilation


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Biden administration outlines strategy to attract 90M international visitors by 2027
The U.S. Senate Committee on Commerce, Science, and Transportation convened on June 14, 2023, for a subcommittee hearing focused on the oversight and implementation of travel and tourism legislation. The meeting addressed critical issues impacting the recovery of the travel and tourism industry, particularly in light of recent changes in visa policies and the lifting of COVID-19 restrictions.

The session began with discussions on the importance of visa accessibility for international travelers. Ranking Member Budd raised concerns about the lengthy visa processing times, questioning whether the U.S. is losing potential tourists to countries with quicker turnaround times. In response, representatives from the Commerce Department acknowledged the significance of facilitating travel and confirmed ongoing collaboration with the Department of State and the Department of Homeland Security to address visa interview wait times globally. They noted a high demand for visas, particularly from India, and emphasized their commitment to improving the situation.

The conversation then shifted to the impact of COVID-19 restrictions on international travel. A representative highlighted that the federal government's previous restrictions had created barriers that hindered the restoration of inbound travel. However, with the recent lifting of the final vaccine requirement, they expressed optimism about a swift recovery in transient leisure travel, although they noted that full recovery would depend on the return of travelers from Asia, especially China.

The hearing also covered the use of emergency funding received by Brand USA in fiscal year 2022. Officials explained that this funding has enabled them to launch an extensive marketing campaign aimed at restoring the U.S. inbound travel market to pre-pandemic levels. They emphasized that the campaign showcases the unique experiences available in the U.S., which would not have been possible without the additional financial support.

Finally, the discussion touched on the 2022 National Travel and Tourism Strategy, which aims to attract 90 million international visitors annually by 2027. Senator Budd inquired about proposals to enhance airport efficiency while maintaining security standards. The representatives acknowledged the potential role of new technologies in facilitating smoother travel experiences.

In conclusion, the hearing underscored the federal government's proactive measures to revitalize the travel and tourism sector, highlighting the importance of visa accessibility, marketing efforts, and technological advancements in achieving recovery goals. The committee's ongoing oversight will be crucial as the industry navigates the post-pandemic landscape.

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