Culver's sponsors Heartland Hometown Celebration parade for second consecutive year

The Village of Hartland, Wisconsin, held a meeting on June 30, 2025, to discuss the upcoming Hartland Hometown Celebration Parade. The meeting highlighted the involvement of local sponsors and the community's excitement for the event.

One of the key discussions centered around the participation of sponsors in the parade. Notably, Culver's, represented by their mascot Scoopy, has been a sponsor since February 2011 and is returning as a presenting sponsor for the second consecutive year. The presence of such local businesses is seen as vital to the success of the parade, which aims to foster community spirit and celebrate local culture.

The meeting also noted the importance of engaging the community through festive activities, with the parade serving as a highlight of the summer season. The mention of enjoying a cold dish of custard on a hot day reflects the lighthearted and family-friendly atmosphere that the event aims to promote.

Overall, the meeting underscored the collaborative efforts between the village and local businesses to ensure a successful Hartland Hometown Celebration Parade, with further details and preparations expected to be discussed in future meetings.