Cedar Rapids Metro Economic Alliance outlines talent attraction strategy to combat out-migration

Under the bright lights of Marion City Hall, city officials gathered to discuss a pressing issue that has been quietly affecting the region: the out-migration of residents, particularly young professionals. The meeting kicked off with a presentation from Jody Schafer, the director of talent attraction at the Cedar Rapids Metro Economic Alliance, who outlined a collaborative growth initiative aimed at reversing this trend.

Schafer highlighted a concerning statistic: since 2021, the region has lost 8,200 residents, many of whom are college-educated young adults. This demographic shift poses a significant challenge for local businesses, as the retirement of current employees outpaces the influx of new talent. In response, the mayors of Cedar Rapids, Marion, and Hiawatha have prioritized talent attraction as a regional goal.

The initiative, which began in February, involves a partnership with DCI, a marketing firm specializing in place-making strategies. The goal is to create a talent attraction website and marketing campaigns that resonate with potential new residents. Schafer emphasized the importance of quick wins, noting that the first phase of the initiative will focus on establishing a robust online presence by the end of the year.

A key component of this effort is the "Make My Move" program, which targets remote workers looking for new locations. This program has seen success in other states, including Indiana, where it has generated significant economic output and attracted thousands of new residents. Schafer explained that the program not only helps facilitate moves but also ensures a high retention rate for new residents, making it a promising strategy for Marion and its neighboring cities.

Funding for the initiative will come from a combination of city contributions and private business investments. For the first year, Cedar Rapids will contribute $327,500, Marion $87,000, and Hiawatha $21,600. The plan is to gradually shift funding responsibilities to private businesses in subsequent years.

As the meeting concluded, the council members expressed their support for the initiative, recognizing the urgency of addressing the region's workforce challenges. With the groundwork laid for a comprehensive talent attraction strategy, Marion City is poised to take significant steps toward revitalizing its population and ensuring a vibrant future for its community.