The Tourism Advisory Committee Meeting for the City of McMinnville took place on June 30, 2025, focusing on strategies to enhance the city's tourism branding and marketing efforts. The meeting featured a presentation from Design Sensory, an integrated agency that will collaborate with McMinnville to develop a unique tourism narrative.

The agency emphasized its comprehensive approach, highlighting that all necessary teams—media, design, technical, and strategy—are housed under one roof. This structure allows for efficient communication and collaboration as they begin to work on the project. The agency plans to analyze competitors in the tourism sector to identify effective strategies and differentiate McMinnville's offerings.

Chris, a key member of the agency, shared insights from his extensive experience in tourism marketing. He stressed the importance of storytelling in promoting McMinnville, noting that the unique stories of local business owners and residents are vital to creating a compelling narrative. He encouraged engaging with stakeholders to gather these stories, which will help avoid generic marketing approaches and instead focus on what makes McMinnville distinct.

The meeting underscored the need for community involvement in shaping the tourism brand, as local voices will serve as ambassadors for the city's narrative. The committee aims to ensure that the marketing strategy reflects the authentic experiences and attractions that McMinnville has to offer.

Overall, the meeting set the stage for a collaborative effort to enhance McMinnville's tourism appeal, with a focus on unique local stories and community engagement as central themes in the upcoming branding initiatives.