Cortlandt Park approves Scheels 20-year naming rights deal for soccer complex

The Overland Park City Council meeting on July 2, 2025, highlighted a significant partnership agreement with Scheels, a family-owned sporting goods retailer based in Fargo, North Dakota. The council discussed the terms of a new naming rights contract for the local soccer complex, which will extend for an additional ten years at a rate of $125,000 annually, totaling $1.25 million over the decade. This agreement includes an option for a further ten-year auto-renewal, potentially extending the partnership to 20 years.

The discussions emphasized the strategic importance of this partnership for both the city and Scheels. The soccer complex, located near popular dining and shopping areas, is expected to drive traffic to Scheels' store, enhancing community engagement. The city has been in talks with Scheels for over a year to develop a more robust partnership, which includes branding opportunities within the complex.

The council noted that the financial terms of this agreement are competitive, aligning with what Scheels pays for naming rights at other venues across the country. The partnership is seen as beneficial for both parties, with plans to enhance the complex further, including the potential construction of an award stage and improved entrances for better branding visibility.

Overall, the council expressed confidence in the partnership's value and its alignment with community interests, marking a significant step in Overland Park's community development efforts.